{"id":63472,"date":"2007-05-04T06:00:00","date_gmt":"2007-05-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dvr-podbija-usa\/"},"modified":"2007-05-04T06:00:00","modified_gmt":"2007-05-04T04:00:00","slug":"dvr-podbija-usa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/dvr-podbija-usa.html","title":{"rendered":"DVR podbija USA"},"content":{"rendered":"<p><P>Jednak nasycenie niekt\u00f3rych rynk\u00f3w telewizyjnych w USA nagrywarkami DVR przekracza \u015bredni\u0105 krajow\u0105. Nasycenie rynk\u00f3w znajduj\u0105cych si\u0119 w pierwszej dziesi\u0105tce najwi\u0119kszych rynk\u00f3w telewizyjnych przewy\u017csza \u015bredni wynik dla ca\u0142ego kraju, czyli 17,2 proc. Rozmiary tych rynk\u00f3w mog\u0105 wypacza\u0107 wynik ca\u0142ego kraju. <\/P><br \/>\n<P>Przyk\u0142adowo na rynku Dallas-Fort Worth 26,5 proc. gospodarstw domowych posiada DVR &#8211; to najwy\u017cszy wynik spo\u015br\u00f3d wszystkich rynk\u00f3w telewizyjnych. DVR posiada te\u017c 25,8 proc. gospodarstw domowych w Los Angeles oraz 23 proc. gospodarstw domowych w Waszyngtonie. W tyle pozostaje najwi\u0119kszy rynek telewizyjny USA &#8211; Nowy Jork, gdzie jedynie 18,3 proc. gospodarstw domowych ma DVR. <\/P><br \/>\n<P>Zdaniem analityk\u00f3w te dane mog\u0105 mie\u0107 znacz\u0105cy wp\u0142yw na to jak media plannerzy b\u0119d\u0105 rozlokowywa\u0107 sw\u00f3j bud\u017cet na reklam\u0119 telewizyjn\u0105. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ponad 17 proc. gospodarstw domowych w USA posiada nagrywark\u0119 DVR &#8211; wynika z bada\u0144 przeprowadzonych przez Nielsen Media Research.","protected":false},"author":1,"featured_media":63473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[2882],"class_list":{"0":"post-63472","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-budzet","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=63472"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/63473"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=63472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=63472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=63472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}