{"id":63402,"date":"2007-05-08T00:01:00","date_gmt":"2007-05-07T22:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/getin-bank-fronczewski-i-nowy-claim\/"},"modified":"2007-05-08T00:01:00","modified_gmt":"2007-05-07T22:01:00","slug":"getin-bank-fronczewski-i-nowy-claim","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/getin-bank-fronczewski-i-nowy-claim.html","title":{"rendered":"Getin Bank: Fronczewski i nowy claim"},"content":{"rendered":"

Kampanii towarzyszy\u0107 b\u0119dzie wprowadzenie nowego claimu reklamowego „Getin Bank – wystarczy wej\u015b\u0107”.<\/P>
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– W pierwszym spocie Fronczewski doradza s\u0105siadowi w sprawie za\u0142o\u017cenia lokaty, w kolejnych poznawa\u0107 b\u0119dziemy kolejne bliskie mu osoby – wyja\u015bnia Jerzy Prokopczak, dyrektor departamentu marketingu Getin Banku.<\/P>
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Pierwszy etap kampanii b\u0119dzie obecny w mediach do ko\u0144ca maja i obejmie spoty telewizyjne (m.in. TVP1, TVP2, Polsat, TV4, TVN, TVN24, TVN7, Animal Planet, AXN, Hallmark i Polsat Sport), radiowe, internet oraz outdoor. Dodatkowym wsparciem b\u0119d\u0105 materia\u0142y BTL, eksponowane w oddzia\u0142ach banku.<\/P>
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Przedmiotem kolejnego etapu dzia\u0142a\u0144 promocyjnych b\u0119d\u0105 kredyty got\u00f3wkowe. – Forma graficzna, jak i przekaz utrzymane b\u0119d\u0105 w podobnej do pierwszego spotu konwencji – dodaje Prokopczak.<\/P>
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Autorem koncepcji kreatywnej jest agencja reklamowa EP Creative Services, media zaplanowa\u0142 dom mediowy MediaVest.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"4 maja ruszy\u0142a nowa kampania telewizyjna Getin Banku. W spocie pojawia si\u0119 Piotr Fronczewski.","protected":false},"author":1,"featured_media":63403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[97,4986,558,610],"class_list":{"0":"post-63402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-polsat","9":"tag-tvn-24","10":"tag-tvp1","11":"tag-tvp2","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=63402"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/63403"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=63402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=63402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=63402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}