{"id":63362,"date":"2007-05-08T06:00:00","date_gmt":"2007-05-08T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tradycyjne-bannery-to-juz-przeszlosc\/"},"modified":"2007-05-08T06:00:00","modified_gmt":"2007-05-08T04:00:00","slug":"tradycyjne-bannery-to-juz-przeszlosc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tradycyjne-bannery-to-juz-przeszlosc.html","title":{"rendered":"Tradycyjne bannery to ju\u017c przesz\u0142o\u015b\u0107"},"content":{"rendered":"<p><P>Badania przeprowadzone przez OPA Europe (Online Publishers Association Europe) i EIAA (European Interactive Advertising Association) pokazuj\u0105, \u017ce tradycyjny format banera 468 x 60 pikseli traci popularno\u015b\u0107. <\/P><br \/>\n<P>W&nbsp; I po\u0142owie 2006 r. format ten stanowi\u0142 21 proc. wykorzystywanych kreacji, a w II po\u0142owie 2006 r. &#8211; ju\u017c tylko 13 proc. Tymczasem banner o wymiarach 728 x 90 pikseli&nbsp;obecnie stanowi 35 proc. wykorzystywanych format\u00f3w, a baner 300 x 250 &#8211; 1\/3 stosowanych format\u00f3w.<\/P><br \/>\n<P>Koro Castellano, prezes OPA Europe podkre\u015bla, \u017ce zar\u00f3wno serwisy informacyjne medi\u00f3w nale\u017c\u0105cych do stowarzyszenia OPA, jak i inne portale wykazuj\u0105 ten sam trend w kierunku coraz bardziej kreatywnych i anga\u017cuj\u0105cych internaut\u00f3w reklam.<\/P><br \/>\n<P>EIAA i OPA Europe zbada\u0142y popularno\u015b\u0107 i cz\u0119stotliwo\u015b\u0107 wykorzystywania specyficznych format\u00f3w reklamowych w serwisach medi\u00f3w b\u0119d\u0105cych cz\u0142onkami tych stowarzysze\u0144. Badanie obejmowa\u0142o okres lipiec &#8211; grudzie\u0144 2006.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Bannery internetowe odchodz\u0105 w przesz\u0142o\u015b\u0107. Obecnie reklamodawcy sk\u0142aniaj\u0105 si\u0119 ku wi\u0119kszym i bardziej interaktywnym formom reklamy.","protected":false},"author":1,"featured_media":63363,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-63362","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=63362"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/63363"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=63362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=63362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=63362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}