{"id":63241,"date":"2007-05-10T06:00:00","date_gmt":"2007-05-10T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nbc-rezygnuje-z-30-sekundowych-spotow\/"},"modified":"2007-05-10T06:00:00","modified_gmt":"2007-05-10T04:00:00","slug":"nbc-rezygnuje-z-30-sekundowych-spotow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/nbc-rezygnuje-z-30-sekundowych-spotow.html","title":{"rendered":"NBC rezygnuje z 30-sekundowych spot\u00f3w"},"content":{"rendered":"<p><P>Peter Naylor, wiceprezes NBC Universal t\u0142umaczy, \u017ce kr\u00f3tsze reklamy s\u0105 bardziej odpowiednie w przypadku kr\u00f3tkich materia\u0142\u00f3w wideo, kt\u00f3re stanowi\u0105 wi\u0119kszo\u015b\u0107 zawarto\u015bci serwis\u00f3w internetowych. Telewizja liczy na to, \u017ce kr\u00f3tkie 15-sekundowe spoty bardziej spodobaj\u0105 si\u0119 internautom i sprawi\u0105, \u017ce jej serwis stanie si\u0119 bardziej popularny.<\/P><br \/>\n<P>Wiele spo\u015br\u00f3d 30-sekundowych spot\u00f3w emitowanych w sieci to te same reklamy, kt\u00f3re pokazywane s\u0105 w telewizji. Naylor twierdzi, \u017ce uleganie zwyczajowi wykorzystywania tych samych spot\u00f3w w obu przypadkach hamuje ewolucj\u0119, kt\u00f3rej efektem mo\u017ce by\u0107 powstanie lepszego i bardziej op\u0142acalnego modelu.<\/P><br \/>\n<P>Jednak NBC nie rezygnuje ca\u0142kowicie z d\u0142u\u017cszych spot\u00f3w w internecie. B\u0119dzie je emitowa\u0107 w trakcie pe\u0142nowymiarowych program\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Telewizja NBC rezygnuje z 30-sekundowych spot\u00f3w w swoich materia\u0142ach wideo zamieszczanych w internecie.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-63241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-internet","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=63241"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63241\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=63241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=63241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=63241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}