{"id":63148,"date":"2007-05-14T06:00:00","date_gmt":"2007-05-14T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/usa-reklamodawcy-wybieraja-marketing-spolecznosciowy\/"},"modified":"2007-05-14T06:00:00","modified_gmt":"2007-05-14T04:00:00","slug":"usa-reklamodawcy-wybieraja-marketing-spolecznosciowy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/usa-reklamodawcy-wybieraja-marketing-spolecznosciowy.html","title":{"rendered":"USA: reklamodawcy wybieraj\u0105 marketing spo\u0142eczno\u015bciowy"},"content":{"rendered":"<p><P>Kieruj\u0105c si\u0119 ostatnimi badaniami, wed\u0142ug kt\u00f3rych konsumenci chc\u0105 by\u0107 cz\u0142onkami internetowych spo\u0142eczno\u015bci, reklamodawcy bardzo ch\u0119tnie wykorzystuj\u0105 serwisy spo\u0142eczno\u015bciowe jako miejsce swoich kampanii.<BR><\/P><br \/>\n<P>&#8211; G\u0142\u00f3wni gracze na tym rynku, tacy jak MySpace czy Facebook, radz\u0105 sobie bardzo dobrze i wygeneruj\u0105 w tym roku 72 proc. ca\u0142kowitych dochod\u00f3w z tej kategorii &#8211; informuje Debra Aho Williamson, analityk eMarketera. &#8211; Ponadto w sieci pojawiaj\u0105 si\u0119 setki nowych spo\u0142eczno\u015bciowych przedsi\u0119wzi\u0119\u0107, a nawet istniej\u0105ce strony dodaj\u0105 podobne us\u0142ugi do swojej oferty.<BR><\/P><br \/>\n<P>Marketing spo\u0142eczno\u015bciowy staje si\u0119 coraz bardziej popularny r\u00f3wnie\u017c w\u015br\u00f3d reklamodawc\u00f3w spoza Stan\u00f3w Zjednoczonych. eMarketer obliczy\u0142, \u017ce w 2011 r. reklamodawcy spoza USA wydadz\u0105 na reklam\u0119 w serwisach spo\u0142eczno\u015bciowych 1,1 mld dol.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Do 2011 r. wydatki na reklam\u0119 w serwisach spo\u0142eczno\u015bciowych w USA wzrosn\u0105 o 180 proc. &#8211; do 2,5 mld dol. &#8211; przewiduje eMarketer.","protected":false},"author":1,"featured_media":63149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-63148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=63148"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/63149"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=63148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=63148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=63148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}