{"id":63016,"date":"2007-05-16T06:00:00","date_gmt":"2007-05-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/leo-burnett-porzuca-nintendo\/"},"modified":"2007-05-16T06:00:00","modified_gmt":"2007-05-16T04:00:00","slug":"leo-burnett-porzuca-nintendo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/leo-burnett-porzuca-nintendo.html","title":{"rendered":"Leo Burnett porzuca Nintendo"},"content":{"rendered":"<p><P>coraz cz\u0119stsze interwencje centrali japo\u0144skiej w propozycje agencji.<\/P><br \/>\n<P>Leo Burnett nadzorowa\u0142a kampani\u0119 reklamow\u0105 zwi\u0105zan\u0105 z wprowadzeniem na rynek konsoli Wii. Kilka tygodni przed debiutem Wii, centrala poleci\u0142a agencji, aby zmieni\u0142a swoje reklamy stworzone na potrzeby kampanii tak, aby wygl\u0105da\u0142y &#8221;bardziej jak reklamy&#8221;, a nie spoty w stylu dokumentalnym. Leo Burnett by\u0142a zawiedziona brakiem kontroli nad w\u0142asnym projektem.<BR><\/P><br \/>\n<P>Nintendo w zesz\u0142ym roku zwi\u0119kszy\u0142o wydatki na media w zwi\u0105zku z wprowadzeniem na rynek konsoli Wii z 5 mln funt\u00f3w do ok. 13 mln funt\u00f3w. Debiut Wii mia\u0142 miejsce w Wielkiej Brytanii tu\u017c przed Bo\u017cym Narodzeniem. Na ca\u0142ym \u015bwiecie Nintendo sprzeda\u0142o ju\u017c ponad 5 mln konsol Wii.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Leo Burnett zdecydowa\u0142a si\u0119 zako\u0144czy\u0107 wsp\u00f3\u0142prac\u0119 z koncernem Nintendo. \u0179r\u00f3d\u0142a donosz\u0105, \u017ce przyczyn\u0105 rozwi\u0105zania umowy by\u0142y&#8230;","protected":false},"author":1,"featured_media":63017,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1290],"class_list":{"0":"post-63016","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-leo-burnett","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=63016"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/63017"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=63016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=63016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=63016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}