{"id":62973,"date":"2007-05-17T00:01:00","date_gmt":"2007-05-16T22:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sar-popieramy-touchpoints\/"},"modified":"2007-05-17T00:01:00","modified_gmt":"2007-05-16T22:01:00","slug":"sar-popieramy-touchpoints","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/sar-popieramy-touchpoints.html","title":{"rendered":"SAR: popieramy Touchpoints"},"content":{"rendered":"<p><P>Media Research i MillwardBrown SMG\/KRC przeprowadzenia na polskim rynku bada\u0144 o nazwie Touchpoints. <\/P><br \/>\n<P>Projekt Touchpoints jest odpowiedzi\u0105 na zapotrzebowanie rynku na zintegrowan\u0105&nbsp; informacj\u0119 o konsumencie, jego otoczeniu medialnym, wykorzystywanych przez niego tradycyjnych i nowych kana\u0142\u00f3w komunikacji, stylach \u017cycia, konsumpcji produkt\u00f3w, zwyczaj\u00f3w zakupowych. <\/P><br \/>\n<P>Badanie Touchpoints gromadzi informacje o konsumencie oraz jego aktywno\u015bci i na tej podstawie \u0142\u0105czy istniej\u0105ce na rynku bazy o konsumpcji medi\u00f3w i zakupach. Skumulowana baza danych pozwala na analizy wsp\u00f3\u0142wyst\u0119powania poszczeg\u00f3lnych kana\u0142\u00f3w komunikacji i ich pozycji dla poszczeg\u00f3lnych grup konsument\u00f3w.<\/P><br \/>\n<P>SAR ma nadziej\u0119, \u017ce w projekt zaanga\u017cuj\u0105 si\u0119 media, a szczeg\u00f3lnie koncerny multimedialne oraz duzi reklamodawcy. &#8211; Dla powodzenia tego nowatorskiego pomys\u0142u najbardziej korzystna by\u0142aby wsp\u00f3lpraca wszystkich aktor\u00f3w rynku reklamowego &#8211; napisano w komunikacie.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"SAR i zrzeszony przy nim Klub Mediowy, reprezentuj\u0105cy domy mediowe, popar\u0142 inicjatyw\u0119 instytut\u00f3w AGB Nielsen&#8230;","protected":false},"author":1,"featured_media":62974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2186,655,144],"class_list":{"0":"post-62973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-agb-nmr","9":"tag-millwardbrown-smgkrc","10":"tag-sar","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62973"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62974"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}