{"id":62971,"date":"2007-05-17T00:01:00","date_gmt":"2007-05-16T22:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pastellove-kanapki-od-lisnera\/"},"modified":"2007-05-17T00:01:00","modified_gmt":"2007-05-16T22:01:00","slug":"pastellove-kanapki-od-lisnera","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pastellove-kanapki-od-lisnera.html","title":{"rendered":"Pastell&#8217;ove kanapki od Lisnera"},"content":{"rendered":"<p><P>Ma ona na celu zwi\u0119kszenie znajomo\u015bci produkt\u00f3w nale\u017c\u0105cych do tej kategorii, a tak\u017ce zbudowanie pozytywnego wizerunku marki. <\/P><br \/>\n<P>Grup\u0119 docelow\u0105 dzia\u0142a\u0144 stanowi\u0105 g\u0142\u00f3wnie kobiety w wieku 20-45 lat, mieszkaj\u0105ce w miastach powy\u017cej 50 tys. mieszka\u0144c\u00f3w i o dochodach przekraczaj\u0105cych 1 800 z\u0142 na gospodarstwo domowe.<\/P><br \/>\n<P>Outdoor zwi\u0105zany z kampani\u0105 pojawi si\u0119 w najwi\u0119kszych polskich miastach. Dzia\u0142ania zewn\u0119trzne b\u0119d\u0105 wsparte przez reklam\u0119 w og\u00f3lnopolskiej prasie kobiecej. <\/P><br \/>\n<P>Kreacj\u0119 przygotowa\u0142a agencja reklamowa Just, a media zaplanowa\u0142 i zakupi\u0142 dom mediowy Starcom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W czerwcu br. ruszy kampania reklamowa promuj\u0105ca pasty kanapkowe Pastelle marki Lisner.","protected":false},"author":1,"featured_media":62972,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[377],"class_list":{"0":"post-62971","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-starcom","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62971"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62972"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}