W tegorocznym badaniu marek konsumenckich w PremiumBrand zwracano uwag\u0119 na: zaufanie, referencje dawane marce, postrzeganie firmy jako pracodawcy, pami\u0119tane medialne „wpadki”, wiedza na temat spo\u0142ecznego zaanga\u017cowania marki i jej reputacja jako partnera biznesowego (tylko w\u015br\u00f3d menad\u017cer\u00f3w). <\/P>
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Do grona Marek Wysokiej reputacji nale\u017c\u0105: Bank Millenium, Bank Zachodni WBK, Braun, Carlsberg, Carrefour, Castorama, Citroen, Coca-Cola, Commercial Union, Danone, Discovery Channel, Dove kosmetyki, Dr. Oetker, E.Wedel, Empik, Era, Euro RTV AGD, Finlandia Garnier, Gazeta Wyborcza, General Electric, Honda, IBM, Ikea, ING Bank \u015al\u0105ski, Jack Daniels, KGHM, Knorr, Kodak, Kredyt Bank S.A., Tel., Kujawski, L’Oreal Paris, LOT, \u0141owicz, mBank, Media Markt, Medicover, Monnari, Multibank, Newsweek, Nissan, Nivea, Nokia, Opel, Orange, Panasonic, Panorama Firm, Pekao S.A., Peppermint, PGNiG, PKO BP, PKT.PL, Plus GSM, Poczta Polska, Polmos, Polsat, Port Drzwi, Protecer & Gamble, PZU, Radio Zet, RMF FM, Rzeczpospolita, Simplus, Skoda, Sony, \u015anie\u017cka, Toyota, TUiR Warta, TVN, TVP, Tyskie Gronie, Unilever-Bestfoods, Vichy, Volkswagen, Volvo, Winiary, Xerox, Zelmer i \u017bywiec,<\/P>
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Badanie zrealizowano w kwietniu 2007 roku. Za metodologi\u0119 badania i analizy odpowiedzialny by\u0142 zesp\u00f3\u0142 ekspert\u00f3w z Domu Badawczego Maison, za\u015b realizacj\u0105 terenow\u0105 zaj\u0105\u0142 si\u0119 instytut TNS OBOP. Od tego roku badanie obj\u0119\u0142o ca\u0142\u0105 Polsk\u0119. Opr\u00f3cz grupy konsument\u00f3w, badanie uwzgl\u0119dnia grup\u0119 ekspert\u00f3w-menad\u017cer\u00f3w.<\/P>
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Szczeg\u00f3\u0142owe wyniki opublikowane zostan\u0105 31 maja w trakcie gali wr\u0119czenia nagr\u00f3d Premium Brand 2007, kt\u00f3ra odb\u0119dzie si\u0119 w hotelu Intercontinental w Warszawie.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"71 marek konsumenckich oraz 10 marek korporacyjnych zosta\u0142o uhonorowanych tytu\u0142em Marki Wysokiej Reputacji.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[454,202,177,450,97,298,361,1392],"class_list":{"0":"post-62932","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-wydarzenia","7":"tag-discovery-channel","8":"tag-gazeta-wyborcza","9":"tag-newsweek","10":"tag-nokia","11":"tag-polsat","12":"tag-rmf-fm","13":"tag-rzeczpospolita","14":"tag-tns-obop","15":"cs-entry","16":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62932"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62932\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}