{"id":62930,"date":"2007-05-18T06:00:00","date_gmt":"2007-05-18T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/comscore-mlodzi-entuzjastami-podcastingu\/"},"modified":"2007-05-18T06:00:00","modified_gmt":"2007-05-18T04:00:00","slug":"comscore-mlodzi-entuzjastami-podcastingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/comscore-mlodzi-entuzjastami-podcastingu.html","title":{"rendered":"comScore: M\u0142odzi entuzjastami podcastingu"},"content":{"rendered":"<p><P>Badania przeprowadzone przez comScore i Ad Infuse w 2006 r. pokazuj\u0105, \u017ce najwi\u0119ksz\u0105 grup\u0119 odbiorc\u00f3w podcast\u00f3w stanowi\u0105 m\u0119\u017cczy\u017ani w wieku 18-24 lata (63 proc.). W tym czasie kobiety z tej samej grupy wiekowej stanowi\u0142y jedynie 37 proc. odbiorc\u00f3w podcast\u00f3w. Og\u00f3\u0142em grupa wiekowa 18-34 lata stanowi\u0142a 29 proc. wszystkich u\u017cytkownik\u00f3w podcast\u00f3w.<\/P><br \/>\n<P>Jednak nie tylko m\u0142odzi s\u0105 entuzjastami podcastingu. Podcasty pobiera znacz\u0105ca liczba os\u00f3b w wieku 35-54 lata. &#8211; To pokazuje, \u017ce publiczno\u015b\u0107 podcast\u00f3w jest znacznie szersza ni\u017c do tej pory s\u0105dzono &#8211;  komentuje Nick Tabbal, wiceprezes comScore. Badania wskazuj\u0105, \u017ce grupa wiekowa 35-54 lata stanowi 54 proc. wszystkich odbiorc\u00f3w podcast\u00f3w.<\/P><br \/>\n<P>Internauci, kt\u00f3rzy pobieraj\u0105 podcasty s\u0105 bardziej zamo\u017cni ni\u017c pozostali u\u017cytkownicy internetu. Ponad 30 proc. z nich osi\u0105ga roczne dochody w wysoko\u015bci 100 tys. dol. i wi\u0119cej.<\/P><br \/>\n<P>Popularno\u015b\u0107 podcastingu ro\u015bnie, zw\u0142aszcza w dw\u00f3ch najatrakcyjniejszych dla marketer\u00f3w pod wzgl\u0119dem wiekowym grupach konsument\u00f3w. To dla marketer\u00f3w wyra\u017any sygna\u0142, \u017ce powinni wykorzysta\u0107 obecny trend.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Odbiorcy podcastingu stanowi\u0105 znakomity target dla marketer\u00f3w &#8211; wynika z bada\u0144 comScore.","protected":false},"author":1,"featured_media":62931,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-62930","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62930"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62931"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}