{"id":62925,"date":"2007-05-18T06:00:00","date_gmt":"2007-05-18T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/u600-od-samsunga\/"},"modified":"2007-05-18T06:00:00","modified_gmt":"2007-05-18T04:00:00","slug":"u600-od-samsunga","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/u600-od-samsunga.html","title":{"rendered":"U600 od Samsunga"},"content":{"rendered":"<p><P>Wiod\u0105cym elementem kampanii jest spot reklamowy wyprodukowany globalnie przez Leo Brunett, nawi\u0105zuj\u0105cy do perfekcji w modzie i \u017cyciu. Film zosta\u0142 przygotowany w dw\u00f3ch wersjach: damskiej i unisex. S\u0105 one emitowane w zale\u017cno\u015bci od grupy docelowej. Akcja rozpocz\u0119\u0142a si\u0119 spotami 30-sekundowymi, dodatkowo b\u0119dzie utrwalana 15-sekundowymi reklam\u00f3wkami. <\/P><br \/>\n<P>Kampania znajdzie si\u0119 tak\u017ce w prasie, obejmuj\u0105c tytu\u0142y kobiece: Gala, Viva, Cosmo, spo\u0142eczno-polityczne: Newsweek, Polityka, Wprost oraz inne w tym np. Kreator-Playboy.Podobna jak w kampanii prasowej kreacja pojawi si\u0119 na no\u015bnikach 12&#215;3 i BL 8&#215;4. <\/P><br \/>\n<P>Adaptacj\u0119 przekazu reklamowego na polski rynek przygotowa\u0142a agencja STRG Stargraphics. Media zaplanowa\u0142 i kupi\u0142 dom mediowy Mindshare.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania nowego telefonu Samsung U600. Dzia\u0142ania potrwaj\u0105 do po\u0142owy czerwca br.","protected":false},"author":1,"featured_media":62926,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,177,62,195,348],"class_list":{"0":"post-62925","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-newsweek","10":"tag-play","11":"tag-samsung","12":"tag-wprost","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62925"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62926"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}