{"id":62910,"date":"2007-05-18T06:00:00","date_gmt":"2007-05-18T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/play-jedyna-taka-karta\/"},"modified":"2007-05-18T06:00:00","modified_gmt":"2007-05-18T04:00:00","slug":"play-jedyna-taka-karta","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/play-jedyna-taka-karta.html","title":{"rendered":"Play: jedyna taka karta"},"content":{"rendered":"<p><P>&#8211; W reklamach prasowych, podobnie jak w telewizyjnej (15-sekund), wykorzystywany jest visual karty SIM i pude\u0142ka Play Karty otoczony smugami z bloba &#8211; wyja\u015bnia Marcin Gruszka, rzecznik prasowy Play.<\/P><br \/>\n<P>&#8211; To kolejna ods\u0142ona naszej kampanii. Zgodnie ze strategi\u0105 nadszed\u0142 czas na jasny komunikat o naszym produkcie &#8211; o najkorzystniejszej naszym zdaniem ofercie prepaid dla aktywnych, dzwoni\u0105cych klient\u00f3w &#8211; dodaje Gruszka.<BR>&nbsp;<BR>Kampania wystartowa\u0142a 18 maja i potrwa do ko\u0144ca czerwca. Swoim zasi\u0119giem obejmie telewizj\u0119, pras\u0119 (dzienniki, tygodniki, miesi\u0119czniki), radio, no\u015bniki outdoorwe (m.in. frontlighty, citylighty) oraz internet.<\/P><br \/>\n<P>Pod koniec miesi\u0105ca ruszy nowa ods\u0142ona kampanii promuj\u0105cej ofert\u0119 abonamentow\u0105 sieci.<\/P><br \/>\n<P>Autorem kreacji jest agencja reklamowa Brain. Media zaplanowa\u0142 i kupi\u0142 dom mediowy Guideline.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rusza nowa kampania reklamowa oferty pre-paid Play &quot;Jedyna taka karta&quot;, w kt\u00f3rej obowi\u0105zuj\u0105 takie same stawki jak w abonamencie.","protected":false},"author":1,"featured_media":62911,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[62],"class_list":{"0":"post-62910","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-play","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62910"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62911"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}