{"id":62904,"date":"2007-05-18T06:00:00","date_gmt":"2007-05-18T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/europejczyk-promuje-bank-nordea\/"},"modified":"2007-05-18T06:00:00","modified_gmt":"2007-05-18T04:00:00","slug":"europejczyk-promuje-bank-nordea","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/europejczyk-promuje-bank-nordea.html","title":{"rendered":"&quot;Europejczyk&quot; promuje bank Nordea"},"content":{"rendered":"<p><P>Nordea zach\u0119ca do skorzystania z nowych rozwi\u0105za\u0144 kredytu mieszkaniowego Nordea Habitat. G\u0142\u00f3wny nacisk w przekazie po\u0142o\u017cono na wyd\u0142u\u017cony do 45 lat okres kredytowania, mo\u017cliwo\u015b\u0107 sp\u0142acania zad\u0142u\u017cenia do wieku 100 lat oraz niskie raty.<\/P><br \/>\n<P>Podstawowym elementem akcji reklamowej s\u0105 spoty nawi\u0105zuj\u0105ce stylistycznie do poprzedniej kampanii, emitowane m.in. w TVN24, Discovery Channel i Animal Planet. Kampania telewizyjna wspierana jest przez pras\u0119 (inserty w Gazecie Wyborczej oraz wybranych dziennikach lokalnych) i Internet (mailingi elektroniczne oraz reklama w wyszukiwarce Google). Nordea w swoich oddzia\u0142ach u\u017cywa r\u00f3wnie\u017c dzia\u0142a\u0144 z zakresu marketingu bezpo\u015bredniego.<\/P><br \/>\n<P>Druga ods\u0142ona kampanii potrwa do ko\u0144ca czerwca br.<\/P><br \/>\n<P>Kreacj\u0119 opracowa\u0142a agencja Mediafocus. Ca\u0142o\u015b\u0107 wyprodukowa\u0142 dom produkcyjny Papaya Films z Warszawy. Media zaplanowa\u0142 dom mediowy MPG. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0105\u0142 si\u0119 drugi etap kampanii reklamowej Nordea Bank Polska z udzia\u0142em znanego z programu telewizyjnego &quot;Europa da si\u0119 lubi\u0107&quot; Toniego Hyyryl\u00e4inena.","protected":false},"author":1,"featured_media":62905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[454,181,808,4986],"class_list":{"0":"post-62904","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-discovery-channel","9":"tag-google","10":"tag-mpg","11":"tag-tvn-24","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62904"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62905"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}