{"id":62886,"date":"2007-05-21T06:00:00","date_gmt":"2007-05-21T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/microsoft-zainwestuje-6-mld-dolarow\/"},"modified":"2007-05-21T06:00:00","modified_gmt":"2007-05-21T04:00:00","slug":"microsoft-zainwestuje-6-mld-dolarow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/microsoft-zainwestuje-6-mld-dolarow.html","title":{"rendered":"Microsoft zainwestuje 6 mld dolar\u00f3w!"},"content":{"rendered":"<p><P>b\u0119dzie musia\u0142 zap\u0142aci\u0107 a\u017c 6 mld dol. <\/P><br \/>\n<P>Dzi\u0119ki nabyciu aQuantive Microsoft umocni swoj\u0105 pozycj\u0119 w przynosz\u0105cym znacz\u0105ce zyski sektorze reklamy internetowej, w kt\u00f3rym rywalizuje z Google i Yahoo. aQuantive doradza agencjom i wydawcom internetowym w sprawach umieszczania reklam w sieci czy kontakt\u00f3w z nabywcami i sprzedawcami. <BR><\/P><br \/>\n<P>Dzi\u0119ki platformie Atlas nale\u017c\u0105cej do aQquantive, Microsoft zyska dost\u0119p do ogromnej ilo\u015bci danych oraz kontakty z wieloma licz\u0105cymi si\u0119 agencjami. Microsoft wyzna\u0142, ze nowa inwestycja pozwoli firmie na lepsze wykorzystanie nowych medi\u00f3w w reklamie. Zakup aQuantive z pewno\u015bci\u0105 zwi\u0119kszy r\u00f3wnie\u017c potencja\u0142 platformy reklamy kontekstowej Microsoftu &#8211; AdCenter, kt\u00f3ra zdecydowanie przegrywa w rywalizacji z AdWords Google.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Microsoft podj\u0105\u0142 decyzj\u0119 o kupnie firmy aQuantive zajmuj\u0105cej si\u0119 reklam\u0105 internetow\u0105. To najwi\u0119ksza inwestycja Microsoftu w historii, za zakup&#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[181],"class_list":{"0":"post-62886","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-internet","7":"tag-google","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62886"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62886\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}