{"id":6280,"date":"2012-05-17T13:56:32","date_gmt":"2012-05-17T11:56:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/onet-online-is-the-king\/"},"modified":"2012-05-17T13:56:32","modified_gmt":"2012-05-17T11:56:32","slug":"onet-online-is-the-king","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/onet-online-is-the-king.html","title":{"rendered":"Onet: Online is the king"},"content":{"rendered":"<p>Pierwsza cz\u0119\u015b\u0107 pokazuje online jako niezb\u0119dny element miksu kana\u0142&oacute;w komunikacji. Dynamika zasi\u0119gu, rozw&oacute;j mobile czy te\u017c efekty synergii uzyskiwane przez online wsp&oacute;lnie z TV &#8211; m.in. te argumenty maj\u0105 przekona\u0107 media planer&oacute;w do uwzgl\u0119dniania tego kana\u0142u w planie ka\u017cdej kampanii.<\/p>\n<p>Druga infografika ilustruje zasi\u0119g wybranych marek medi&oacute;w, r&oacute;wnie\u017c w przekroju kategorii tematycznych. Zasi\u0119gi najwi\u0119kszych medi&oacute;w online s\u0105 ju\u017c teraz wy\u017csze od wielu medi&oacute;w offline, w tym tematycznych stacji TV oraz magazyn&oacute;w prasowych, a w kategoriach Biznes oraz Styl \u017bycia to w\u0142a\u015bnie Onet posiada najwy\u017cszy zasi\u0119g.<\/p>\n<p>Kolejna infografika zostanie opublikowana w najbli\u017cszy wtorek.<\/p>\n<p><a class=\"lightbox\" rel=\"nofollow noopener\" href=\"http:\/\/mediarun.pl\/files\/images\/2012\/05\/1337256173.jpg \" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2012\/05\/1337256174.jpg\" alt=\"\" width=\"390\" height=\"514\" title=\"\"><\/a><\/p>\n<p><a class=\"lightbox\" rel=\"nofollow noopener\" href=\"http:\/\/mediarun.pl\/files\/images\/2012\/05\/1337256175.jpg\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2012\/05\/1337256176.jpg\" alt=\"\" width=\"390\" height=\"514\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Onet przygotowa\u0142 akcj\u0119 edukacyjn\u0105 pod has\u0142em &#8222;Online is the king&#8221;. W ramach sze\u015bciotygodniowej akcji w kolejne wtorki b\u0119d\u0105 prezentowane infografiki, opisuj\u0105ce potencja\u0142 online&#8217;u jako kluczowego kana\u0142u komunikacji.","protected":false},"author":1,"featured_media":6281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[132,200],"class_list":{"0":"post-6280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-onet-pl","9":"tag-reklama","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6280"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6281"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}