{"id":62748,"date":"2007-05-23T06:00:00","date_gmt":"2007-05-23T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/od-internauty-do-stalego-klienta\/"},"modified":"2007-05-23T06:00:00","modified_gmt":"2007-05-23T04:00:00","slug":"od-internauty-do-stalego-klienta","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/od-internauty-do-stalego-klienta.html","title":{"rendered":"Od internauty do sta\u0142ego klienta"},"content":{"rendered":"<p><P>DoubleClick Performics oraz etailing group przeprowadzi\u0142y badanie w celu sprawdzenia, co powoduje, \u017ce konsumenci staj\u0105 si\u0119 lojalnymi klientami sklep\u00f3w. Wi\u0119kszo\u015b\u0107 respondent\u00f3w przyzna\u0142a, \u017ce decyduje si\u0119 na ponowne zakupy w danym sklepie pod wp\u0142ywem korzystnej oferty cenowej. Konsument\u00f3w przyci\u0105gaj\u0105 do sklep\u00f3w r\u00f3wnie\u017c darmowe prezenty. Tym, co odstrasza klient\u00f3w od ponownych zakup\u00f3w w sklepie jest jego s\u0142aba oferta. <BR><BR>70 proc. os\u00f3b, kt\u00f3re wzi\u0119\u0142y udzia\u0142 w badaniu nale\u017ca\u0142o do programu lojalno\u015bciowego, a 53 proc. z nich stwierdzi\u0142o, \u017ce najwa\u017cniejsz\u0105 zalet\u0105 takich program\u00f3w s\u0105 zni\u017cki i ekskluzywne oferty dla cz\u0142onk\u00f3w. <BR><\/P><br \/>\n<P>Badania wykaza\u0142y, \u017ce zachowania konsument\u00f3w r\u00f3\u017cni\u0105 si\u0119 w zale\u017cno\u015bci od p\u0142ci. M\u0119\u017cczy\u017ani s\u0105 mniej lojalni, a kobiety cz\u0119\u015bciej decyduj\u0105 si\u0119 skorzysta\u0107 z oferty pod wp\u0142ywem otrzymanej wiadomo\u015bci o promocji.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Cena jest g\u0142\u00f3wnym czynnikiem decyduj\u0105cym o tym, czy konsument zostanie sta\u0142ym klientem sklepu internetowego.","protected":false},"author":1,"featured_media":62749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-62748","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62748"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62749"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}