{"id":62717,"date":"2007-05-24T06:00:00","date_gmt":"2007-05-24T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/samsung-k3-w-internecie-i-radiu-2\/"},"modified":"2007-05-24T06:00:00","modified_gmt":"2007-05-24T04:00:00","slug":"samsung-k3-w-internecie-i-radiu-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/samsung-k3-w-internecie-i-radiu-2.html","title":{"rendered":"Samsung K3 w internecie i radiu"},"content":{"rendered":"

Celem kampanii jest przede wszystkim zaprezentowanie wygl\u0105du oraz funkcji produktu. Na potrzeby akcji uruchomiono mikrostron\u0119 www.k3.samsung.pl<\/A>, za po\u015brednictwem kt\u00f3rej potencjalni klienci moga wirtualnie przetestowa\u0107 funkcje odtwarzacza.<\/P>
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Do ka\u017cdej funkcji Samsunga K3 (muzyka, radio, zdj\u0119cia) przypisana jest specjalna ikona. Elementy te zosta\u0142y wykorzystane w serwisie wrzuta.pl, gdzie na okres miesi\u0105ca wszystkie sekcje serwisu zamienione zosta\u0142y w wirtualny player.<\/P>
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Kampania poza internetem jest obecna w radiu (Radio Eska, Radiostacja), w spocie wykorzystano nowy utw\u00f3r Reni Jusis. Mo\u017cna go r\u00f3wnie\u017c us\u0142ysze\u0107 w sekcjach muzycznych najwi\u0119kszych polskich portali.<\/P>
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Za stron\u0119 kreatywn\u0105 kampanii odpowiada agencja TBWA, dzia\u0142ania realizuje dom mediowy Optimum Media OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania promuj\u0105ca pojawienie si\u0119 na rynku nowego odtwarzacza MP3 firmy Samsung – modelu K3.","protected":false},"author":1,"featured_media":62718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[886,195,303],"class_list":{"0":"post-62717","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-optimum-media-omd","9":"tag-samsung","10":"tag-tbwa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62717"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62718"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}