Kampania „\u0141adnie zgrana oferta” k\u0142adzie nacisk na promocj\u0119 niskich stawek, dodatkowych minut gratis i cen MMS-\u00f3w. – R\u00f3wnie pi\u0119knie zgrane s\u0105 p\u0142ywaczki synchroniczne, kt\u00f3re w fioletowo-bia\u0142ych kostiumach tworz\u0105 perfekcyjne, artystyczne uk\u0142ady w telewizyjnej reklamie Play – dodaje Marcin Gruszka, rzecznik prasowy sieci.<\/P>
\n
– Play konsekwentnie wykorzystuje artystyczny przekaz reklamowy, zupe\u0142nie inny od dotychczas obecnych na rynku, wyznaczaj\u0105c przy tym now\u0105 estetyk\u0119 – uwa\u017ca Jacek Hensler, dyrektor marketingu Play.<\/P>
\n
W kampanii prasowej r\u00f3wnie\u017c wykorzystano motyw kalejdoskopu u\u0142o\u017conego z p\u0142ywaczek synchronicznych. Autorem zdj\u0119\u0107 jest Krzysztof Kozanowski.<\/P>
\n
Za kreacj\u0119 odpowiada agencja reklamowa Brain, spot wyre\u017cyserowa\u0142 Micha\u0142 Sabli\u0144ski. Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Guideline.
Nowa reklama Play:<\/STRONG> http:\/\/www.youtube.com\/watch?v=NS3U1gYGGLs<\/A>
Zdj\u0119cia z planu:<\/STRONG> http:\/\/www.mediarun.pl\/fotoreportaz?g=play<\/A><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Dzisiaj rusza kolejny etap kampanii reklamowej marki Play. Tylko u nas do obejrzenia nowy spot i zdj\u0119cia z planu, kt\u00f3ry odwiedzili\u015bmy!","protected":false},"author":1,"featured_media":62629,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[62,274],"class_list":{"0":"post-62628","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-play","9":"tag-youtube","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62628"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62629"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}