{"id":62619,"date":"2007-05-25T06:00:00","date_gmt":"2007-05-25T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iab-reklama-online-w-usa-bije-rekordy\/"},"modified":"2007-05-25T06:00:00","modified_gmt":"2007-05-25T04:00:00","slug":"iab-reklama-online-w-usa-bije-rekordy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/iab-reklama-online-w-usa-bije-rekordy.html","title":{"rendered":"IAB: reklama online w USA bije rekordy"},"content":{"rendered":"<p><P>sporz\u0105dzonego przez Interactive Advertising Bureau oraz PricewaterhouseCoopers.<\/P><br \/>\n<P>Zysk z reklamy online w IV kwartale 2006 r. wyni\u00f3s\u0142 4,8 mld dol. i r\u00f3wnie\u017c by\u0142 o 35 proc. wy\u017cszy ni\u017c w tym samym okresie 2005 r.<\/P><br \/>\n<P>Kategoriami, kt\u00f3re generuj\u0105 najwi\u0119kszy zysk jest reklama konsumencka (stanowi\u0142a 52 proc. ca\u0142kowitych dochod\u00f3w&nbsp;z reklamy internetowej), reklama us\u0142ug finansowych (16 proc.) i reklama sprz\u0119tu komputerowego (10 proc.).<\/P><br \/>\n<P>Zysk z reklamy online stanowi\u0142 ok. 5,9 proc. ca\u0142kowitego zysku z reklam w USA w 2006 r. Tymczasem rok wcze\u015bniej stanowi\u0142 ok. 4,7 proc.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W 2006 r. zysk z reklamy internetowej w USA wyni\u00f3s\u0142 16,9 mld dol. To a\u017c o 35 proc. wi\u0119cej ni\u017c w roku poprzednim &#8211; wynika z rocznego raportu&#8230;","protected":false},"author":1,"featured_media":62620,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-62619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62619"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62620"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}