{"id":62579,"date":"2007-05-28T06:00:00","date_gmt":"2007-05-28T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/plus-razem-lepiej-2\/"},"modified":"2007-05-28T06:00:00","modified_gmt":"2007-05-28T04:00:00","slug":"plus-razem-lepiej-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/plus-razem-lepiej-2.html","title":{"rendered":"Plus: razem lepiej"},"content":{"rendered":"<p><P>Kampania &#8222;Razem lepiej&#8221; sk\u0142ada\u0107 si\u0119 b\u0119dzie z kilku etap\u00f3w ukazuj\u0105cych kluczowe warto\u015bci tworz\u0105ce wizj\u0119 marki. Kampani\u0119 zainicjuj\u0105 filmy reklamowe w telewizji. <\/P><br \/>\n<P>Zdaniem przedstawicieli Plusa nowa kampania stanowi element d\u0142ugofalowego planu dzia\u0142a\u0144 wizerunkowych.<\/P><br \/>\n<P>Pierwszy 30-sekundowy spot, w kt\u00f3rym wykorzystano muzyk\u0119 Ennio Morricone, mo\u017cna zobaczy\u0107 na antenie TVP, TVN i Polsatu. Kampania b\u0119dzie r\u00f3wnie\u017c prowadzona w prasie, radiu, internecie i na outdoorze. Zaplanowano r\u00f3wnie\u017c dzia\u0142ania z zakresu public relations.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"25 maja ruszy\u0142a pierwsza od 5 lat kampania wizerunkowa marki Plus. Autorem kreacji jest agencja JWT Warsaw.","protected":false},"author":1,"featured_media":62580,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[97],"class_list":{"0":"post-62579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-polsat","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62579"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62580"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}