{"id":62555,"date":"2007-05-28T06:16:50","date_gmt":"2007-05-28T04:16:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/plus-razem-lepiej\/"},"modified":"2007-05-28T06:16:50","modified_gmt":"2007-05-28T04:16:50","slug":"plus-razem-lepiej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/plus-razem-lepiej.html","title":{"rendered":"Plus: razem lepiej"},"content":{"rendered":"<p>Kampania &#8222;Razem lepiej&#8221; sk\u0142ada\u0107 si\u0119 b\u0119dzie z kilku etap\u00f3w ukazuj\u0105cych kluczowe warto\u015bci tworz\u0105ce wizj\u0119 marki. Kampani\u0119 zainicjuj\u0105 filmy reklamowe w telewizji.<\/p>\n<p>Zdaniem przedstawicieli Plusa nowa kampania stanowi element d\u0142ugofalowego planu dzia\u0142a\u0144 wizerunkowych.<\/p>\n<p>Pierwszy 30-sekundowy spot, w kt\u00f3rym wykorzystano muzyk\u0119 Ennio Morricone, mo\u017cna zobaczy\u0107 na antenie TVP, TVN i Polsatu. Kampania b\u0119dzie r\u00f3wnie\u017c prowadzona w prasie, radiu, internecie i na outdoorze. Zaplanowano r\u00f3wnie\u017c dzia\u0142ania z zakresu public relations.<\/p>\n","protected":false},"excerpt":{"rendered":"25 maja ruszy\u0142a pierwsza od 5 lat kampania wizerunkowa marki Plus. Autorem kreacji jest agencja JWT Warsaw.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-62555","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62555"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62555\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}