{"id":62539,"date":"2007-05-29T00:01:00","date_gmt":"2007-05-28T22:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bank-bgz-dla-sektora-msp\/"},"modified":"2007-05-29T00:01:00","modified_gmt":"2007-05-28T22:01:00","slug":"bank-bgz-dla-sektora-msp","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bank-bgz-dla-sektora-msp.html","title":{"rendered":"Bank BG\u017b dla sektora MSP"},"content":{"rendered":"

Przygotowane przez agencj\u0119 McCann Erickson spoty telewizyjne i radiowe informuj\u0105 o g\u0142\u00f3wnych cechach oferty, a zarazem spe\u0142niaj\u0105 rol\u0119 wizerunkow\u0105. Kampania prasowa komunikuje za\u015b o zaletach ca\u0142ego pakietu dla MSP. <\/P>
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Spoty telewizyjne mo\u017cna obejrze\u0107 m.in. w TVP1, TVP2, TVP3, Polsacie, TVN, TVN24, Discovery i Tele 5. Reklama radiowa obecna jest w RMF, PR3  i Radiu WaWa. Obecno\u015b\u0107 w prasie obejmuje m.in. takie tytu\u0142y jak Gazeta Wyborcza, Newsweek, Polityka, Rzeczpospolita (Dobra Firma), Dziennik, Puls Biznesu, Forbes i Gazeta Prawna. <\/P>
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Citylighty przed siedzibami Banku BG\u017b, naklejki wielkoformatowe, ulotki oraz plakaty B1 i B2 przygotowa\u0142a agencja Momentum Worldwide.<\/P>
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Za kampani\u0119 w internecie (na serwisach og\u00f3lnobiznesowych, informacyjnych oraz tematycznych – dla sektora MSP) i specjalny mini-site (www.2melony-bgz.pl<\/A>) odpowiedzialna jest agencja interaktywna Discipline Media Group. <\/P>
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Planowanie i zakup medi\u00f3w powierzono domowi mediowemu Optimum Media OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania Banku BG\u017b skierowana do ma\u0142ych i \u015brednich przedsi\u0119biorstw. Jej celem jest poinformowanie o pakiecie dla MSP.","protected":false},"author":1,"featured_media":62540,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[454,202,759,177,886,298,361,4986,558,610,3121],"class_list":{"0":"post-62539","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-discovery-channel","9":"tag-gazeta-wyborcza","10":"tag-mccann-erickson","11":"tag-newsweek","12":"tag-optimum-media-omd","13":"tag-rmf-fm","14":"tag-rzeczpospolita","15":"tag-tvn-24","16":"tag-tvp1","17":"tag-tvp2","18":"tag-tvp3","19":"cs-entry","20":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62539"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62540"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}