{"id":62482,"date":"2007-05-30T00:01:00","date_gmt":"2007-05-29T22:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/stoen-zmienia-sie-w-rwe-stoen\/"},"modified":"2007-05-30T00:01:00","modified_gmt":"2007-05-29T22:01:00","slug":"stoen-zmienia-sie-w-rwe-stoen","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/stoen-zmienia-sie-w-rwe-stoen.html","title":{"rendered":"Stoen zmienia si\u0119 w RWE Stoen"},"content":{"rendered":"<p><P>Jej celem jest budowa \u015bwiadomo\u015bci nowej marki RWE Stoen jako mi\u0119dzynarodowej, nowoczesnej firmy us\u0142ugowej sektora energetycznego, ale jednocze\u015bnie otwartej, bliskiej, szanuj\u0105cej klient\u00f3w i godnej zaufania.<\/P><br \/>\n<P>Wcze\u015bniej, W fazie teaserowej, zaprezentowano nowe logo i informacje o zmianie nazwy. Dzia\u0142aniom towarzyszy\u0142o has\u0142o &#8222;Twoje miasto nap\u0119dzane now\u0105 energi\u0105. Stoen zmienia si\u0119 w RWE Stoen&#8221;.<\/P><br \/>\n<P>Kolejny etap kampanii, kt\u00f3ra b\u0119dzie prowadzona w Warszawie, obejmie swoim zasi\u0119giem telewizj\u0119 (billboardy sponsorskie w TVP2, TVP3 i TVN24), pras\u0119 (Rzeczpospolita, Gazeta Wyborcza, \u017bycie Warszawy, Dziennik, Metro, Newsweek i Polityka), radio (Radio PiN, Tok FM, Radio Eska, Roxy FM, Radio Z\u0142ote Przeboje i Radio dla Ciebie), no\u015bniki outdoorwe (billboardy i citylighty) oraz internet (m.in. onet.pl, wp.pl i gazetaprawna.pl)<\/P><br \/>\n<P>Kampani\u0119 przygotowa\u0142a agencja reklamowa Testardo Red Cell, planowaniem i zakup medi\u00f3w powierzono firmie Equinox Media.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &quot;Dzia\u0142aj z now\u0105 energi\u0105&quot; 1 czerwca rozpocznie si\u0119 kolejny etap kampanii reklamowej sp\u00f3\u0142ki RWE Stoen.","protected":false},"author":1,"featured_media":62483,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[269,202,177,132,973,361,4986,610,3121,594],"class_list":{"0":"post-62482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-equinox","9":"tag-gazeta-wyborcza","10":"tag-newsweek","11":"tag-onet-pl","12":"tag-radio-eska","13":"tag-rzeczpospolita","14":"tag-tvn-24","15":"tag-tvp2","16":"tag-tvp3","17":"tag-wirtualna-polska","18":"cs-entry","19":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62482"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62483"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}