{"id":62193,"date":"2007-06-06T06:00:00","date_gmt":"2007-06-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wielka-brytania-4-mld-dol-na-reklame-online\/"},"modified":"2007-06-06T06:00:00","modified_gmt":"2007-06-06T04:00:00","slug":"wielka-brytania-4-mld-dol-na-reklame-online","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wielka-brytania-4-mld-dol-na-reklame-online.html","title":{"rendered":"Wielka Brytania: 4 mld dol. na reklam\u0119 online"},"content":{"rendered":"<p><P>Badania Interactive Advertising Bureau wykaza\u0142y, \u017ce w zesz\u0142ym roku Brytyjczycy wydali na reklam\u0119 online niemal 4 mld dol., co stanowi 39 proc. wydatk\u00f3w wszystkich kraj\u00f3w europejskich. To dwa razy wi\u0119cej ni\u017c Niemcy &#8211; kraj zajmuj\u0105cy 2. pozycj\u0119 pod wzgl\u0119dem wydatk\u00f3w (22 proc.).<\/P><br \/>\n<P>W kategorii wydatk\u00f3w na reklam\u0119 internetow\u0105 w por\u00f3wnaniu z wydatkami w innych mediach przoduje Holandia (13 proc.), Dania (11,9 proc.), Wielka Brytania (11,4 proc.), Francja (9,5 proc.) i Niemcy (9 proc.).<\/P><br \/>\n<P>Reklama internetowa w wyszukiwarkach poch\u0142ania prawie po\u0142ow\u0119 wydatk\u00f3w na reklam\u0119 online w Europie (45 proc.). Wydatki na displaye stanowi\u0105 31 proc. Najmniej Europejczycy wydaj\u0105 na e-mail marketing &#8211; zaledwie 1,6 proc.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wielka Brytania wydaje najwi\u0119cej na reklam\u0119 internetow\u0105 spo\u015br\u00f3d wszystkich kraj\u00f3w europejskich.","protected":false},"author":1,"featured_media":62194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-62193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62193"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62194"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}