{"id":62047,"date":"2007-06-12T06:00:00","date_gmt":"2007-06-12T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/grand-effie-za-kampanie-get-a-mac\/"},"modified":"2007-06-12T06:00:00","modified_gmt":"2007-06-12T04:00:00","slug":"grand-effie-za-kampanie-get-a-mac","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/grand-effie-za-kampanie-get-a-mac.html","title":{"rendered":"Grand Effie za kampani\u0119 &quot;Get a Mac&quot;"},"content":{"rendered":"<p><P>Nagrody Effie, rozdane w tym roku po raz 39., przyznawane s\u0105 za efektywno\u015b\u0107 kampanii oraz pojedynczych spot\u00f3w. TBWAMedia Arts Lab nagrodzono za to, \u017ce &#8222;Get a Mac&#8221; wygenerowa\u0142a 42 &#8211; proc. wzrost udzia\u0142u w rynku, doprowadzi\u0142a do rekordowych sprzeda\u017cy oraz przyczyni\u0142a si\u0119 do zwi\u0119kszenia wp\u0142yw\u00f3w marki Apple.<\/P><br \/>\n<P>Najwi\u0119cej nagr\u00f3d Effie &#8211; 11 &#8211;&nbsp;zdoby\u0142a agencja Leo Burnett, dziewi\u0119cioma nagrodami uhonorowano agencj\u0119 JWT, a sze\u015bcioma &#8211; DDB. Najwi\u0119cej z\u0142otych statuetek otrzyma\u0142a TWBA za &#8222;Pedigree Adoption Drive&#8221; dla Mars Pet Care, &#8222;Giantology&#8221; dla Sony oraz &#8222;Get a Mac&#8221;. To nie pierwsza nagroda dla kampanii &#8222;Get a Mac&#8221;, kt\u00f3ra wcze\u015bniej zosta\u0142a wybrana przez Adweek kampani\u0105 roku 2006.<\/P><br \/>\n<P>W reklamach &#8222;Get a Mac&#8221; komik John Hodgman, wcielaj\u0105cy si\u0119 w posta\u0107 zwyk\u0142ego peceta oraz aktor Justin Long, graj\u0105cy m\u0142odszego od niego Maca, prowadz\u0105 rozmowy na temat swoich mo\u017cliwo\u015bci i posiadanych funkcji.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja TBWAMedia Arts Lab zdoby\u0142a nagrod\u0119 Grand Effie za kampani\u0119 reklamow\u0105 &quot;Get a Mac&quot; dla Apple.","protected":false},"author":1,"featured_media":62048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[1290],"class_list":{"0":"post-62047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"tag-leo-burnett","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62047"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62048"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}