{"id":6202,"date":"2012-05-22T18:27:35","date_gmt":"2012-05-22T16:27:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/onet-ma-nowa-platforme-reklamowa\/"},"modified":"2012-05-22T18:27:35","modified_gmt":"2012-05-22T16:27:35","slug":"onet-ma-nowa-platforme-reklamowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/onet-ma-nowa-platforme-reklamowa.html","title":{"rendered":"Onet ma now\u0105 platform\u0119 reklamow\u0105"},"content":{"rendered":"<p>W efekcie wdro\u017cenia w Onecie platformy Adtech IQ reklamodawcy maj\u0105 uzyska\u0107 nowe mo\u017cliwo\u015bci, m.in. efektywniejsze zarz\u0105dzanie powierzchni\u0105 reklamow\u0105 prowadzone na bie\u017c\u0105co z poziomu platformy czy pe\u0142ne wsparcie dla kampanii wideo, mobile i rich media.<\/p>\n<p>Wdro\u017cenie nowej platformy poprzedzi\u0142y szczeg&oacute;\u0142owe testy r&oacute;\u017cnych system&oacute;w adserwerowych dost\u0119pnych na rynku.<\/p>\n<p>&#8211; Ostateczny wyb&oacute;r zosta\u0142 podyktowany wysok\u0105 jako\u015bci\u0105 oferowanych przez platform\u0119 rozwi\u0105za\u0144 oraz pozycj\u0105 nowego dostawcy na globalnym rynku, kt&oacute;ry b\u0119d\u0105c cz\u0119\u015bci\u0105 Grupy AOL, jest jednym z wiod\u0105cych na \u015bwiecie  &#8211; komentuje Rafa\u0142 Zarzycki, dyrektor pionu produktu reklamowego w Grupie Onet.<\/p>\n<p>Platforma posiada certyfikaty zgodno\u015bci ze standardami IAB w zakresie emisji i pomiaru reklamy display, wideo i mobile oraz spe\u0142nia najwy\u017csze wymagania co do jako\u015bci infrastruktury technicznej, dost\u0119pno\u015bci i stabilno\u015bci systemu.<\/p>\n","protected":false},"excerpt":{"rendered":"Onet wdro\u017cy\u0142 now\u0105 platform\u0119 adserwerow\u0105, b\u0119d\u0105c\u0105 kompleksowym narz\u0119dziem do obs\u0142ugi kampanii reklamowych we wszystkich kluczowych obszarach oferty reklamowej Onetu, a wi\u0119c display, wideo i mobile. Partnerem Onetu w zakresie technologii reklamowych zosta\u0142a firma ADTECH.","protected":false},"author":1,"featured_media":6203,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[132,200],"class_list":{"0":"post-6202","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-onet-pl","9":"tag-reklama","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6202"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6203"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}