{"id":62013,"date":"2007-06-13T00:01:00","date_gmt":"2007-06-12T22:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ford-bezpieczenstwo-i-oryginalne-czesci\/"},"modified":"2007-06-13T00:01:00","modified_gmt":"2007-06-12T22:01:00","slug":"ford-bezpieczenstwo-i-oryginalne-czesci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/ford-bezpieczenstwo-i-oryginalne-czesci.html","title":{"rendered":"Ford: bezpiecze\u0144stwo i oryginalne cz\u0119\u015bci"},"content":{"rendered":"<p><P>G\u0142\u00f3wny przekaz kampanii skupia si\u0119 na informowaniu u\u017cytkownik\u00f3w dr\u00f3g o konstrukcyjnych rozwi\u0105zaniach samochod\u00f3w marki Ford, kt\u00f3re wp\u0142ywaj\u0105 na popraw\u0119 bezpiecze\u0144stwa na drodze.<\/P><br \/>\n<P>W&nbsp;materia\u0142ach informacyjnych kampanii wykorzystano posta\u0107 manekina z test\u00f3w zderzeniowych (crash test dummy). Manekin b\u0119d\u0105cy &#8222;twarz\u0105&#8221; kampanii pe\u0142ni rol\u0119 eksperta od bezpiecze\u0144stwa, kt\u00f3ry informuje o konsekwencjach wypadk\u00f3w drogowych. <\/P><br \/>\n<P>Dla potrzeb kampanii przygotowano trzy has\u0142a, za pomoc\u0105 kt\u00f3rych posta\u0107 manekina-eksperta ostrzega kierowc\u00f3w przed kolizjami i proponuje optymalne rozwi\u0105zanie pozwalaj\u0105ce na przywr\u00f3cenie samochodu do stanu wyj\u015bciowego (sprzed wypadku).<\/P><br \/>\n<P>Kampania b\u0119dzie prowadzona w punktach dealerskich Forda i u autoryzowanych partner\u00f3w Forda. Na potrzeby projektu zaadaptowano takie materia\u0142y jak ulotki dla klienta, broszury dla flot, przewodniki kieszonkowe, plakaty, naklejki i roll-upy.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ford rozpoczyna kampani\u0119 na temat ochrony pieszych. Celem projektu jest zakomunikowanie najwy\u017cszych standard\u00f3w produkcji pojazd\u00f3w marki.","protected":false},"author":1,"featured_media":62014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-62013","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=62013"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/62013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/62014"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=62013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=62013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=62013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}