{"id":61967,"date":"2007-06-14T00:01:00","date_gmt":"2007-06-13T22:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gingers-promuje-nowy-wariant-smakowy\/"},"modified":"2007-06-14T00:01:00","modified_gmt":"2007-06-13T22:01:00","slug":"gingers-promuje-nowy-wariant-smakowy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/gingers-promuje-nowy-wariant-smakowy.html","title":{"rendered":"Gingers promuje nowy wariant smakowy"},"content":{"rendered":"<p><P>oraz poinformowanie grupy docelowej o wprowadzeniu nowego wariantu imbirowo-limonkowego piwa Gingers (Browar Belgia).<\/P><br \/>\n<P>Kampania skierowana jest pdo m\u0142odych i dynamicznych kobiet mieszkaj\u0105cych w du\u017cych miastach. Dzia\u0142ania reklamowe potrwaj\u0105 trzy miesi\u0105ce.<\/P><br \/>\n<P>Trzy 15-sekundowe spoty reklamowe b\u0119d\u0105 pokazywane w dwunastu kana\u0142ach telewizyjnych: Polsacie, TVN, TV4, TVN Siedem, TVN Style, Viva, MTV, VH1, Discovery, Discovery Civilisation, Discovery Scence oraz Animal Planet.<\/P><br \/>\n<P>Dodatkowo w punktach detalicznych sprzeda\u017c nowego piwa Gingers Lime wspierana jest materia\u0142ami POS oraz promocjami dla konsument\u00f3w. Sugerowane ceny wszystkich produkt\u00f3w marki Gingers to 3,21 z\u0142 dla puszki 500 ml oraz 2,85 z\u0142 dla butelki 500 ml.<\/P><br \/>\n<P>Za kreacj\u0119 i produkcj\u0119 spot\u00f3w telewizyjnych odpowiedzialna jest firma Design Direct. Media zaplanowa\u0142 i kupi\u0142 dom mediowy MediaCom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 nowa kampania telewizyjna piwa Gingers. Ma ona na celu od\u015bwie\u017cenie wizerunku marki&#8230;","protected":false},"author":1,"featured_media":61968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[454,831,544],"class_list":{"0":"post-61967","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-discovery-channel","9":"tag-mediacom","10":"tag-tvn-style","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61967"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61968"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}