{"id":619,"date":"2013-10-31T14:46:13","date_gmt":"2013-10-31T13:46:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ruszyla-nowa-kampania-marki-dilmah-wideo\/"},"modified":"2013-10-31T14:46:13","modified_gmt":"2013-10-31T13:46:13","slug":"ruszyla-nowa-kampania-marki-dilmah-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/ruszyla-nowa-kampania-marki-dilmah-wideo.html","title":{"rendered":"Ruszy\u0142a nowa kampania marki Dilmah (wideo)"},"content":{"rendered":"<p>Kampania obejmuje komunikacj\u0119 360, w tym reklamy telewizyjne, nakr\u0119cone w scenerii &#8222;herbacianych ogrod&oacute;w Dilmah&#8221; na Sri Lance.<\/p>\n<p>&#8211; Chcemy, aby konsumenci poznali miejsce i ludzi stoj\u0105cych za Dilmah. Herbata, pomimo mi\u0119dzynarodowej rozpoznawalno\u015bci, pozostaje firm\u0105 rodzinn\u0105. Za\u0142o\u017cyciele firmy ca\u0142y czas towarzysz\u0105 procesowi produkcji. To odr&oacute;\u017cnia nas od konkurencyjnych marek w wi\u0119kszo\u015bci nale\u017c\u0105cych do mi\u0119dzynarodowych korporacji &#8211; m&oacute;wi Pawe\u0142 Dudziak&nbsp;z dzia\u0142u marketingu Gourmet Foods, polskiego dystrybutora Dilmah.<\/p>\n<p>Now\u0105 strategia komunikacji 360, materia\u0142y graficzne oraz monta\u017c TVC przygotowa\u0142a agencja One Eleven. Zdj\u0119cia to dzie\u0142o agencji Vacaloca. Dzia\u0142ania content marketingowe w prasie i digital prowadzi agencja albo\/albo. Agencja Starlink odpowiada za egzekucj\u0119 kampanii i media.<\/p>\n","protected":false},"excerpt":{"rendered":"Wraz z pojawieniem si\u0119 nowych opakowa\u0144 herbat, wystartowa\u0142a  zintegrowana kampania marketingowa marki prowadzona pod has\u0142em &#8222;W rytmie natury&#8221;.","protected":false},"author":1,"featured_media":620,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=619"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/620"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}