{"id":6182,"date":"2012-05-22T23:36:13","date_gmt":"2012-05-22T21:36:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/vivaki-uruchamia-platforme-zakupowa-aod-w-polsce\/"},"modified":"2012-05-22T23:36:13","modified_gmt":"2012-05-22T21:36:13","slug":"vivaki-uruchamia-platforme-zakupowa-aod-w-polsce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/vivaki-uruchamia-platforme-zakupowa-aod-w-polsce.html","title":{"rendered":"VivaKi uruchamia platform\u0119 zakupow\u0105 AOD w Polsce"},"content":{"rendered":"<p>oraz zakup w modelu aukcyjnym w czasie rzeczywistym pod nazw\u0105 Audience on Demand (AOD).<\/p>\n<p>Wdra\u017caniem projektu zajmuj\u0105 si\u0119 Maja Biniewicz ze strony Starcom MediaVest Group i Majka Kierzkowska ze strony ZenithOptimedia Group.<\/p>\n<p>Od kilku lat AOD jest narz\u0119dziem wykorzystywanym przez VivaKi w Stanach Zjednoczonych oraz na rynkach Europy Zachodniej. Polska jest pierwszym krajem w naszej cz\u0119\u015bci Europy, w kt&oacute;rym zastosowane zostanie to rozwi\u0105zanie.<\/p>\n<p>Maja Biniewicz od 2 lat pe\u0142ni\u0142a rol\u0119 konsultanta ds. medi&oacute;w cyfrowych w domu mediowym Starcom. Wcze\u015bniej pracowa\u0142a dla takich klient&oacute;w jak Fiat, Eurobank, Telewizja N, Allianz i Mitsubishi.<\/p>\n<p>Majka Kierzkowska, Interactive Media Director w Performics (ZenithOptimedia Group), jest zwi\u0105zana z bran\u017c\u0105 reklamy internetowej od 2003 roku. Pracowa\u0142a dla takich klient&oacute;w jak adidas, BZ&nbsp;WBK, Commercial Union\/AVIVA, Expander, Getin Bank, Hochland, Neckermann, PGE, Wedel, PZU, Skoda.<\/p>\n<p>VivaKi Polska tworz\u0105 grupy komunikacyjne Starcom MediaVest i ZenithOptimedia Group.<\/p>\n","protected":false},"excerpt":{"rendered":"VivaKi Polska uruchamia w\u0142asn\u0105 platform\u0119 zakupu kampanii w internecie w oparciu o zmienne behawioralne grup docelowych&#8230;","protected":false},"author":1,"featured_media":6183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1141],"class_list":{"0":"post-6182","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-vivaki","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6182"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6183"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}