{"id":61791,"date":"2007-06-19T06:00:00","date_gmt":"2007-06-19T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cannes-lions-grand-prix-nie-dla-reklamy-spolecznej\/"},"modified":"2015-01-13T01:02:20","modified_gmt":"2015-01-13T01:02:20","slug":"cannes-lions-grand-prix-nie-dla-reklamy-spolecznej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/konkursy\/cannes-lions-grand-prix-nie-dla-reklamy-spolecznej.html","title":{"rendered":"Cannes Lions: Grand Prix nie dla reklamy spo\u0142ecznej?"},"content":{"rendered":"<p><P>Philip Thomas, chief executive festiwalu, poinformowa\u0142, \u017ce zasada pozwalaj\u0105ca na przyznawanie nagrody Grand Prix reklamom spo\u0142ecznym mo\u017ce zosta\u0107 zmieniona.<\/P><br \/>\n<P>&#8211; Agencje dysponuj\u0105 wi\u0119ksz\u0105 swobod\u0105 przy tworzeniu kampanii spo\u0142ecznych, mog\u0105 w wi\u0119kszym stopniu odwo\u0142ywa\u0107 si\u0119 do emocji. Nie ogranicza jej tak wiele restrykcji, a to wed\u0142ug nas nie jest fair &#8211; m\u00f3wi Philip Thomas.<\/P><br \/>\n<P>Stwierdzenie dotycz\u0105ce mniejszych ogranicze\u0144 w przypadku tworzenia reklam charytatywnych nie wydaje si\u0119 by\u0107 jednak trafione. Rory Sutherland z Ogilvy Group UK, przewodnicz\u0105cy festiwalu w kategorii Direct Lions, wyzna\u0142, wykorzystywanie przez fundacje charytatywne przede wszystkim marketingu bezpo\u015bredniego wi\u0105\u017ce si\u0119 cz\u0119sto z dodatkowymi restrykcjami, jakie na siebie nak\u0142adaj\u0105.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Jurorzy festiwalu Cannes Lions rozwa\u017caj\u0105 mo\u017cliwo\u015b\u0107 zmiany regu\u0142 przyznawania nagr\u00f3d kampaniom spo\u0142ecznym.","protected":false},"author":1,"featured_media":61792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4640,9642],"tags":[69],"class_list":{"0":"post-61791","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-konkursy","8":"category-atl","9":"tag-cannes-lions","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61791"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61792"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}