{"id":61702,"date":"2007-06-21T06:00:00","date_gmt":"2007-06-21T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jaki-jest-przepis-na-dobra-reklame-wedlug-mezczyzn\/"},"modified":"2007-06-21T06:00:00","modified_gmt":"2007-06-21T04:00:00","slug":"jaki-jest-przepis-na-dobra-reklame-wedlug-mezczyzn","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jaki-jest-przepis-na-dobra-reklame-wedlug-mezczyzn.html","title":{"rendered":"Jaki jest przepis na dobr\u0105 reklam\u0119 wed\u0142ug m\u0119\u017cczyzn?"},"content":{"rendered":"<p><P>skierowana do odbiorc\u00f3w w ich wieku i jakich trik\u00f3w u\u017cy\u0107, aby zaintrygowa\u0142a pan\u00f3w.<\/P><br \/>\n<P>Wi\u0119kszo\u015b\u0107 badanych (74 proc.) w przedziale wiekowym 18 &#8211; 34 lata wyzna\u0142a, \u017ce gdyby mieli mo\u017cliwo\u015b\u0107 stworzenia reklamy, to umie\u015bciliby j\u0105 w telewizji, gdy\u017c to medium jest najbardziej efektywne. 56 proc., chc\u0105c dotrze\u0107 do odbiorc\u00f3w w swoim wieku, wybra\u0142oby magazyn, 55 proc. wykorzysta\u0142oby internet, a zaledwie 17 proc. &#8211; radio.<BR><\/P><br \/>\n<P>48 proc. czytelnik\u00f3w Maxima przyzna\u0142o, \u017ce je\u015bli odbiorcami ich reklamy byliby m\u0119\u017cczy\u017ani, to do reklamy zatrudniliby kobiety. 35 proc. chcia\u0142oby, \u017ceby ich reklama zawiera\u0142a pewn\u0105 doz\u0119 humoru, a 40 proc. wyzna\u0142o, \u017ce skupi\u0142oby si\u0119 przede wszystkim si\u0119 na produkcie.<BR><\/P><br \/>\n<P>Badanie przeprowadzone dla Maxima przez Hall &amp; Partners wykaza\u0142o r\u00f3wnie\u017c, \u017ce 71 proc. m\u0119\u017cczyzn w przedziale wiekowym 13-34 lata korzysta z internetu cz\u0119\u015bciej ni\u017c rok temu. 30 proc. lubi korzysta\u0107 z serwis\u00f3w spo\u0142eczno\u015bciowych, a 83 proc. m\u0119\u017cczyzn sp\u0119dza przed telewizorem mniej ni\u017c 5 godz. dziennie. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Kobieta? Humor? Czytelnicy Maxima w ramach rocznego badania Man Study odpowiadali, jak wed\u0142ug nich powinna wygl\u0105da\u0107 reklama&#8230;","protected":false},"author":1,"featured_media":61703,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-61702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61702"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61703"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}