{"id":61692,"date":"2007-06-21T06:00:00","date_gmt":"2007-06-21T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/amerykanie-zwolennikami-podcastingu\/"},"modified":"2007-06-21T06:00:00","modified_gmt":"2007-06-21T04:00:00","slug":"amerykanie-zwolennikami-podcastingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/amerykanie-zwolennikami-podcastingu.html","title":{"rendered":"Amerykanie zwolennikami podcastingu"},"content":{"rendered":"<p><P>&#8211; wynika z analizy 'Podcast Panel&#8217; przeprowadzonej przez Bridge Ratings<\/P><br \/>\n<P>Liczba s\u0142uchaczy podcast\u00f3w ro\u015bnie stale od 2004 r. Bridge Ratings przewiduje, \u017ce w 2012 r. reklam tego typu s\u0142ucha\u0107 b\u0119dzie ju\u017c 67 mln Amerykan\u00f3w (27,5 mln przynajmniej raz w tygodniu). Z kolei wed\u0142ug eMarketera w 2011 r. podcast\u00f3w b\u0119dzie s\u0142ucha\u0107 55 mln Amerykan\u00f3w, a regularnymi subskrybentami b\u0119dzie 18 mln. W tym samym roku wydatki ameryka\u0144skich reklamodawc\u00f3w na reklam\u0119 podcastingow\u0105 powinny wynie\u015b\u0107 400 mln dol. <\/P><br \/>\n<P>Z raportu &#8222;Podcast Panel&#8221; wynika, \u017ce podcasty typu &#8222;news and talk&#8221; zwi\u0119kszaj\u0105 s\u0142uchalno\u015b\u0107 program\u00f3w radiowych. Znacz\u0105ca liczba odbiorc\u00f3w podcast\u00f3w stwierdzi\u0142a, \u017ce podcasty tworzone przez konkretn\u0105 radiostacj\u0119 zach\u0119ci\u0142y ich do s\u0142uchania program\u00f3w tej radiostacji. Ponad po\u0142owa (56 proc.) badanych wyzna\u0142a, \u017ce podcasty wp\u0142ywaj\u0105 na ich przyzwyczajenia zwi\u0105zane ze s\u0142uchaniem radia. <\/P><br \/>\n<P>Wi\u0119kszo\u015b\u0107 respondent\u00f3w woli wys\u0142uchiwa\u0107 podcast\u00f3w na sowim komputerze, gdy\u017c pobieranie ich na przeno\u015bne odtwarzacze jest zbyt skomplikowane i zbyt czasoch\u0142onne. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"7 mln Amerykan\u00f3w pobiera i s\u0142ucha podcast\u00f3w ka\u017cdego tygodnia, a 21,4 mln s\u0142ucha co najmniej 4 podcast\u00f3w ka\u017cdego miesi\u0105ca&#8230;","protected":false},"author":1,"featured_media":61693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[1753],"class_list":{"0":"post-61692","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-sluchalnosc","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61692"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61693"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}