{"id":61592,"date":"2007-06-25T06:00:00","date_gmt":"2007-06-25T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/arctic-woda-mineralna-w-swiecie-glamour\/"},"modified":"2007-06-25T06:00:00","modified_gmt":"2007-06-25T04:00:00","slug":"arctic-woda-mineralna-w-swiecie-glamour","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/arctic-woda-mineralna-w-swiecie-glamour.html","title":{"rendered":"Arctic: woda mineralna w \u015bwiecie glamour"},"content":{"rendered":"<p><P>Jej celem jest podkre\u015blenie jej naturalnego pochodzenia oraz orze\u017awienia, kt\u00f3re wpisane jest w atrybuty marki. Dodatkowo komunikacja eksponuje wizerunek marki Arctic (\u015bwiat glamour, sukces, aspiracyjno\u015b\u0107). <\/P><br \/>\n<P>Na potrzeby kampanii przygotowany zosta\u0142 30-sekundowy spot telewizyjny, kt\u00f3ry jest emitowany g\u0142\u00f3wnie w TVN i Polsacie.<\/P><br \/>\n<P>Kampani\u0119 przygotowa\u0142a agencja Hand Made, kt\u00f3ra zdoby\u0142a zlecenie w wyniku przetargu. Agencja realizowa\u0142a dzia\u0142ania komunikacyjne dla tej marki r\u00f3wnie\u017c w ubieg\u0142ym roku.<\/P><br \/>\n<P>Media na potrzeby kampanii zaplanowa\u0142 i kupi\u0142 MindShare.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"21 czerwca rozpocz\u0119\u0142a si\u0119 nowa telewizyjna kampania reklamowa wody mineralnej Arctic.","protected":false},"author":1,"featured_media":61593,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[85],"class_list":{"0":"post-61592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-mindshare","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61592"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61593"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}