{"id":61533,"date":"2007-06-26T06:00:00","date_gmt":"2007-06-26T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/saatchi-saatchi-x-lojalnosciowo-dla-pg\/"},"modified":"2007-06-26T06:00:00","modified_gmt":"2007-06-26T04:00:00","slug":"saatchi-saatchi-x-lojalnosciowo-dla-pg","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/saatchi-saatchi-x-lojalnosciowo-dla-pg.html","title":{"rendered":"Saatchi &amp; Saatchi X lojalno\u015bciowo dla P&amp;G"},"content":{"rendered":"<p><P>Jest on dost\u0119pny w sieci hipermarket\u00f3w Tesco i dzia\u0142a pod nazw\u0105 &#8222;Rozwojowy Klub Malucha&#8221;.<BR>&nbsp;<BR>Celem programu jest zbudowanie emocjonalnego nastawienia do marek uczestnicz\u0105cych w akcji oraz wsparcie strategii Tesco, koncentruj\u0105cej si\u0119 na komunikacji z rodzinami.<BR>&nbsp;<BR>W ramach akcji wykorzystano e-mailing oraz stworzono specjaln\u0105 stron\u0119 www. Dzia\u0142ania te zosta\u0142y uzupe\u0142nione o akcje w miejscu sprzeda\u017cy oraz komunikacj\u0119 na materia\u0142ach POS, a tak\u017ce reklam\u0119 prasowa umieszczon\u0105 w tytu\u0142ach kierowanych do matek (Mam Dziecko).<\/P><br \/>\n<P>Projekt potrwa do ko\u0144ca pa\u017adziernika bie\u017c\u0105cego roku.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Saatchi &amp; Saatchi X przygotowa\u0142a program lojalno\u015bciowy na zlecenie zespo\u0142u shopper marketingowego Procter&amp;Gamble oraz marki Pampers.","protected":false},"author":1,"featured_media":61534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[179],"class_list":{"0":"post-61533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-saatchi-saatchi","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61533"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61534"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}