{"id":61490,"date":"2007-06-27T06:00:00","date_gmt":"2007-06-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pwc-2-biliony-na-rozrywke-i-media-w-2011-r\/"},"modified":"2007-06-27T06:00:00","modified_gmt":"2007-06-27T04:00:00","slug":"pwc-2-biliony-na-rozrywke-i-media-w-2011-r","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/pwc-2-biliony-na-rozrywke-i-media-w-2011-r.html","title":{"rendered":"PwC: 2 biliony na rozrywk\u0119 i media w 2011 r."},"content":{"rendered":"<p><P>zwi\u0119ksza\u0142y si\u0119 o 6,4 proc. &#8211; wynika z raportu PricewatershouseCoopers. <\/P><br \/>\n<P>Ponad po\u0142ow\u0119 wydatk\u00f3w zwi\u0105zanych z mediami i rozrywk\u0105 b\u0119d\u0105 stanowi\u0107 wydatki zwi\u0105zane z po\u0142\u0105czon\u0105 us\u0142ug\u0105 komputer + telefon + telewizja. W ci\u0105gu kolejnych 5 lat wydatki zwi\u0105zane z rozpowszechnianiem rozrywki i medi\u00f3w na platformach oferuj\u0105cych tego rodzaju us\u0142ug\u0119&nbsp;b\u0119d\u0105 stanowi\u0142y ponad 50 proc. globalnych wydatk\u00f3w. <\/P><br \/>\n<P>W 2011 r. prawie po\u0142ow\u0119 dochodu przemys\u0142u wygeneruj\u0105 technologie internetowe i bezprzewodowe. W tym okresie dost\u0119p do internetu szerokopasmowego b\u0119dzie mia\u0142o 540 mln gospodarstw domowych, a dost\u0119p bezprzewodowy b\u0119dzie mia\u0142o 3,4 mld gospodarstw. <\/P><br \/>\n<P>Globalne wydatki na reklam\u0119 w ci\u0105gu 5 nast\u0119pnych lat b\u0119d\u0105 wzrasta\u0107 w rocznym tempie 5,4 proc. i zwi\u0119ksz\u0105 si\u0119 z 407 mld dol. w 2006 r. do 531 mld dol. w 2011 r. Internet b\u0119dzie najszybciej rozwijaj\u0105cym si\u0119 medium wykorzystywanym jako miejsce reklamy, a wydatki na reklam\u0119 internetow\u0105 za 5 lat wynios\u0105 73 mld dol. Reklama internetowa b\u0119dzie stanowi\u0107 14 proc. globalnych wydatk\u00f3w na reklam\u0119. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W 2011 r. wydatki zwi\u0105zane z przemys\u0142em rozrywkowym i mediami wzrosn\u0105 do 2 bilion\u00f3w dol. Co roku wydatki te b\u0119d\u0105&#8230;","protected":false},"author":1,"featured_media":61491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-61490","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61490"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61491"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}