{"id":61461,"date":"2007-06-27T06:02:22","date_gmt":"2007-06-27T04:02:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/beckham-i-bush-w-nowej-kampanii-adidasa\/"},"modified":"2007-06-27T06:02:22","modified_gmt":"2007-06-27T04:02:22","slug":"beckham-i-bush-w-nowej-kampanii-adidasa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/beckham-i-bush-w-nowej-kampanii-adidasa.html","title":{"rendered":"Beckham i Bush w nowej kampanii Adidasa"},"content":{"rendered":"<p>Ju\u017c w tym tygodniu w USA rusza kampania, kt\u00f3ra jest zapowiedzi\u0105 reklamowej inwazji Davida Beckhama w ameryka\u0144skich mediach, jaka ma nast\u0105pi\u0107, gdy pi\u0142karz do\u0142\u0105czy do swojej nowej dru\u017cyny.<\/p>\n<p>W kampanii angielski gwiazdor pi\u0142ki no\u017cnej David Beckham wyst\u0105pi wraz z graczem New Orleans Saints &#8211; Reggie&#8217;m Bushem. Prezes klubu, kt\u00f3rego koszulk\u0119 ju\u017c nied\u0142ugo za\u0142o\u017cy Beckham, poinformowa\u0142, \u017ce przej\u015bcie pi\u0142karza do LA Galaxy do promocji chce wykorzysta\u0107 nie tylko Adidas i sam klub, ale tak\u017ce kana\u0142 sportowy ESPN.<\/p>\n<p>Ameryka\u0144ska kampania Adidasa b\u0119dzie przypomina\u0107 brytyjsk\u0105 kampani\u0119 sprzed 4 lat, w kt\u00f3rej Beckham i gracz rugby Jonny Wilkinson reklamowali buty Adidas Predator. W spotach angielski pi\u0142karz uczy\u0142 Wilkinsona jak kopa\u0107 pi\u0142k\u0119, a Wilkinson pokazywa\u0142 Beckhamowi jak gra\u0107 w rugby.<\/p>\n<p>W nowej kampanii Adidasa &#8222;Futbol vs. Football&#8221; Beckham i Bush, zawodnik futbolu ameryka\u0144skiego, zamieniaj\u0105 si\u0119 dyscyplinami.<\/p>\n","protected":false},"excerpt":{"rendered":"Amerykanie doskonale zdaj\u0105 sobie spraw\u0119, \u017ce w wyniku przej\u015bcia Davida Beckhama do dru\u017cyny LA Galaxy zyskuj\u0105 nie tylko znakomitego pi\u0142karza, ale i \u015bwiatow\u0105 gwiazd\u0119, o kt\u00f3r\u0105 bij\u0105 si\u0119 reklamodawcy.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-61461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61461"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61461\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}