{"id":61452,"date":"2007-06-27T15:37:25","date_gmt":"2007-06-27T13:37:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/carlsberg-tylko-w-prasie-dla-mezczyzn-2\/"},"modified":"2007-06-27T15:37:25","modified_gmt":"2007-06-27T13:37:25","slug":"carlsberg-tylko-w-prasie-dla-mezczyzn-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/carlsberg-tylko-w-prasie-dla-mezczyzn-2.html","title":{"rendered":"Carlsberg tylko w prasie dla m\u0119\u017cczyzn"},"content":{"rendered":"<p>Na nowej butelce piwa Carlsberg, kt\u00f3ra od marca jest w sprzeda\u017cy, pojawi\u0142o si\u0119 wygrawerowane logo, umieszczone w miejscu tradycyjnej okr\u0105g\u0142ej etykiety. Nowa butelka posiada tak\u017ce odkr\u0119cany kapsel (twist-off). Zmieni\u0142y si\u0119 tak\u017ce puszki, kt\u00f3re poza now\u0105 szat\u0105 graficzn\u0105 r\u00f3wnie\u017c zawieraj\u0105 wygrawerowane logo.<\/p>\n<p>&#8211; Wypuk\u0142e logo, jako ta najbardziej charakterystyczna cecha nowej butelki, sta\u0142o si\u0119 motywem przewodnim najnowszej kampanii prasowej &#8211; m\u00f3wi Wojciech \u017babi\u0144ski, marketing manager w Carlsberg Polska.<BR> <BR>Kampania b\u0119dzie prowadzona na \u0142amach magazyn\u00f3w: CKM, Men&#8217;s Heath, Playboy, Machina, Forbes, Life i Gazeta Studencka.<\/p>\n<p>Zmiany w wizualizacji marki komunikuje ju\u017c rozpocz\u0119ta ponad trzy miesi\u0105ce temu kampania w telewizji, kinach i internecie.<\/p>\n<p>Autorem kreacji jest agencja Saatchi &#038; Saatchi Poland. Za planowanie i zakup medi\u00f3w odpowiada Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania prasowa marki Carlsberg. Do ko\u0144ca sierpnia reklamy piwa b\u0119d\u0105 obecne w wybranych tytu\u0142ach prasy m\u0119skiej.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-61452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61452"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61452\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}