{"id":61439,"date":"2007-06-28T06:00:00","date_gmt":"2007-06-28T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nivea-intymny-sampling-2\/"},"modified":"2007-06-28T06:00:00","modified_gmt":"2007-06-28T04:00:00","slug":"nivea-intymny-sampling-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/nivea-intymny-sampling-2.html","title":{"rendered":"Nivea: intymny sampling"},"content":{"rendered":"<p><P>Celem akcji by\u0142o zbudowanie \u015bwiadomo\u015bci marki w\u015br\u00f3d potencjalnych u\u017cytkownik\u00f3w oraz wzmocnienie jej w\u015br\u00f3d aktualnych konsument\u00f3w. <\/P><br \/>\n<P>Agencja przeprowadzi\u0142a sampling w klubach fitness Gymnasion oraz sieci kin Multikino, w obu miejscach akcja potrwa\u0142a 3 tygodnie. \u0141\u0105cznie rozdano ok. 250 tys. ulotek z pr\u00f3bk\u0105 p\u0142ynu Nivea Intimate.<\/P><br \/>\n<P>Dystrybucj\u0119 ulotek z pr\u00f3bkami wsparto sponsoringiem cyklu &#8222;Kino na obacach&#8221; oraz slajdami promocyjnymi przed pokazami filmowymi, wykorzystano r\u00f3wnie\u017c ambient media w toaletach damskich. <\/P><br \/>\n<P>Zadaniem Grupy Fresh by\u0142o zaprojektowanie ulotki, dobranie kana\u0142\u00f3w dystrybucji oraz nadz\u00f3r nad wdro\u017ceniem projektu. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Grupa Fresh zrealizowa\u0142a dla Nivea Polska akcj\u0119 samplingow\u0105 produkt\u00f3w do higieny intymnej Nivea Intimate.","protected":false},"author":1,"featured_media":61440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[140],"class_list":{"0":"post-61439","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-multikino","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61439"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61440"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}