{"id":61435,"date":"2007-06-28T06:00:00","date_gmt":"2007-06-28T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/samsung-w-roznych-toaletach\/"},"modified":"2007-06-28T06:00:00","modified_gmt":"2007-06-28T04:00:00","slug":"samsung-w-roznych-toaletach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/samsung-w-roznych-toaletach.html","title":{"rendered":"Samsung w r\u00f3\u017cnych toaletach"},"content":{"rendered":"<p><P>Dzia\u0142ania potrwaj\u0105 do ko\u0144ca lipca i b\u0119d\u0105 uzupe\u0142nieniem kampanii telewizyjnej.<\/P><br \/>\n<P>W kampanii indoorowej wykorzystano no\u015bniki typu PIA ADBoard (no\u015bniki formatu A3 znajduj\u0105ce si\u0119 w toaletach) w pubach, kawiarniach, restauracjach i klubach dziesi\u0119ciu najwi\u0119kszych polskich miast oraz wakacyjnych metropolii: W\u0142adys\u0142awowa, Jastarnii, Juraty i Zakopanego.<BR>&nbsp;<BR>&#8211; Grupa docelowa kampanii realizowanej przez PIA to aktywni, m\u0142odzi ludzie w wieku 18-35 lat, gad\u017ceciarze, bywalcy modnych knajpek &#8211; t\u0142umaczy Jan Staniewicz, specjalista ds. marketingu firmy K-Consult, wy\u0142\u0105cznego dystrybutora aparat\u00f3w cyfrowych marki Samsung w Polsce. &#8211; Zale\u017cy nam na dotarciu do os\u00f3b mog\u0105cych sobie pozwoli\u0107 na luksus zakupu \u0142adnych i drogich rzeczy, os\u00f3b kt\u00f3rym zale\u017cy na designie produkt\u00f3w, umiej\u0105cych doceni\u0107 wszystkie zalety oferowane przez produkty linii NV.<\/P><br \/>\n<P>Na potrzeby kampanii przygotowano 2 layouty: skierowany do m\u0119\u017cczyzn i kobiet, s\u0105 one umiejscowione w odpowiednich toaletach.<\/P><br \/>\n<P>Autorem kreacji jest K-Consult. Opr\u00f3cz firmy Polonia Indoor Advertising w projekt zaanga\u017cowany jest r\u00f3wnie\u017c dom mediowy Starcom, odpowiedzialny za zakup medi\u00f3w oraz nadz\u00f3r realizacji.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Polonia Indoor Advertising realizuje dla firmy Samsung kampani\u0119 nowej linii aparat\u00f3w cyfrowych Samsung NV.","protected":false},"author":1,"featured_media":61436,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[195,377],"class_list":{"0":"post-61435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-samsung","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61435"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61436"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}