{"id":61386,"date":"2007-06-29T06:00:00","date_gmt":"2007-06-29T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/play-nie-zaluj-dziewiatki\/"},"modified":"2007-06-29T06:00:00","modified_gmt":"2007-06-29T04:00:00","slug":"play-nie-zaluj-dziewiatki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/play-nie-zaluj-dziewiatki.html","title":{"rendered":"Play: nie \u017ca\u0142uj dziewi\u0105tki"},"content":{"rendered":"<p><P>&#8211; Play wprowadza nowy atrakcyjny starter za 9 z\u0142otych i w\u0142a\u015bnie &#8222;skromno\u015b\u0107 tej kwoty&#8221; jest podstawowym elementem koncepcji kampanii reklamowej. W filmie &#8222;skromnej dziewi\u0105tce&#8221; przydarzaj\u0105 si\u0119 same nieszcz\u0119\u015bcia. Ale co by si\u0119 z ni\u0105 nie dzia\u0142o, nie warto jej \u017ca\u0142owa\u0107 &#8211; w ko\u0144cu to zaledwie dziewi\u0105tka. Nie \u017ca\u0142owa\u0107, tylko wyda\u0107 na starter i wej\u015b\u0107 do multimedialnego \u015bwiata Play &#8211; m\u00f3wi Ewa Sankowska z biura prasowego P4.<\/P><br \/>\n<P>Kampania obejmie swoim zasi\u0119giem telewizj\u0119, pras\u0119, radio oraz no\u015bniki outdoorowe. Autorem muzyki do reklam radiowych jest Olaf Deriglasoff.<\/P><br \/>\n<P>Za stron\u0119 kreatywn\u0105 kampanii odpowiada agencja Brain, media zaplanowa\u0142 i kupi\u0142 dom mediowy Guideline.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Dzisiaj rusza kolejna ods\u0142ona kampanii reklamowej marki Play. Promuje ona nowy starter wprowadzony do sprzeda\u017cy przez operatora.","protected":false},"author":1,"featured_media":61387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[62],"class_list":{"0":"post-61386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-play","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61386"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61387"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}