{"id":61322,"date":"2007-07-02T06:00:00","date_gmt":"2007-07-02T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jak-dotrzec-do-osob-unikajacych-reklam\/"},"modified":"2007-07-02T06:00:00","modified_gmt":"2007-07-02T04:00:00","slug":"jak-dotrzec-do-osob-unikajacych-reklam","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/jak-dotrzec-do-osob-unikajacych-reklam.html","title":{"rendered":"Jak dotrze\u0107 do os\u00f3b unikaj\u0105cych reklam?"},"content":{"rendered":"<p><P>mo\u017cliwo\u015bci dotarcia do grupy os\u00f3b unikaj\u0105cych reklam. <\/P><br \/>\n<P>Projekt badawczy ma na celu zidentyfikowanie tej grupy konsument\u00f3w i stworzenie narz\u0119dzi, kt\u00f3re pomog\u0105 marketerom dotrze\u0107 do nich z przekazem. <\/P><br \/>\n<P>W targacie 17-35 lat uda\u0142o si\u0119 wyr\u00f3\u017cni\u0107 dwa r\u00f3\u017cne typy os\u00f3b unikaj\u0105cych komunikacji reklamowej. Pierwszy z nich to Ad Averse a drugi Ad Ambivalent. <\/P><br \/>\n<P>Ad Ambivalent to pasywni konsumenci, kt\u00f3rzy podchodz\u0105 do reklam z ograniczon\u0105 uwag\u0105. Wol\u0105 raczej by komunikacja ich omija\u0142a. Ad Averse to osoby nastawione bardziej radykalnie, kieruj\u0105ce si\u0119 skrajnymi emocjami tak\u017ce w odbiorze komunikacji marketingowej.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Grupa Starcom MediaVest wsp\u00f3lnie z firm\u0105 Microsoft Digital Advertising Solutions sponsoruje badanie dotycz\u0105ce&#8230;","protected":false},"author":1,"featured_media":61323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[377],"class_list":{"0":"post-61322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-starcom","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61322"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61323"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}