{"id":61318,"date":"2007-07-02T06:00:00","date_gmt":"2007-07-02T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklama-w-grach-trafiona-inwestycja\/"},"modified":"2007-07-02T06:00:00","modified_gmt":"2007-07-02T04:00:00","slug":"reklama-w-grach-trafiona-inwestycja","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklama-w-grach-trafiona-inwestycja.html","title":{"rendered":"Reklama w grach &#8211; trafiona inwestycja?"},"content":{"rendered":"<p><P>W zesz\u0142ym roku wydatki na reklam\u0119 umieszczan\u0105 w grach wynios\u0142y ok. 370 mln dol., tymczasem w 2012 r. maj\u0105 si\u0119gn\u0105\u0107 sumy 2 mld dol. <\/P><br \/>\n<P>Sceptycyzm marketer\u00f3w wobec gry jako \u015brodka reklamy mo\u017ce okaza\u0107 si\u0119 b\u0142\u0119dem. Reklamodawcy obawiaj\u0105 si\u0119, \u017ce reklamy nie b\u0119d\u0105 dobrze przyjmowane przez graczy. Tymczasem badania pokazuj\u0105, \u017ce gracze akceptuj\u0105 reklamy umieszczane w grach, gdy\u017c sprawiaj\u0105 one, \u017ce gry wydaj\u0105 si\u0119 bardziej realistyczne. <\/P><br \/>\n<P>Reklamodowacy, kt\u00f3rzy zdecyduj\u0105 si\u0119 na tak\u0105 form\u0119 promocji musz\u0105 jednak pami\u0119ta\u0107, \u017ce format reklamy, kt\u00f3ry sprawdza si\u0119 w telewizji czy w internecie mo\u017ce nie sprawdzi\u0107 si\u0119 w grze. Reklama w grze musi by\u0107 innowacyjna i tak oryginalna, jak sama gra.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Reklamy umieszczane w grach s\u0105 na razie zjawiskiem niszowym, ale to mo\u017ce si\u0119 ju\u017c wkr\u00f3tce zmieni\u0107 &#8211; przewiduje Parks Associates.","protected":false},"author":1,"featured_media":61319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-61318","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61318"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61319"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}