{"id":61285,"date":"2007-07-02T16:53:00","date_gmt":"2007-07-02T14:53:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/piast-po-raz-pierwszy-w-telewizji-2\/"},"modified":"2007-07-02T16:53:00","modified_gmt":"2007-07-02T14:53:00","slug":"piast-po-raz-pierwszy-w-telewizji-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/piast-po-raz-pierwszy-w-telewizji-2.html","title":{"rendered":"Piast po raz pierwszy w telewizji"},"content":{"rendered":"<p>Kampania, wykorzystuj\u0105c has\u0142o &#8222;Wroc\u0142aw. Wiele twarzy jedno piwo&#8221; podkre\u015bla silny zwi\u0105zek marki ze stolic\u0105 Dolnego \u015al\u0105ska. Czarno-bia\u0142a konwencja filmu nawi\u0105zuje do dw\u00f3ch wcze\u015bniejszych edycji kampanii outdoorowej marki. <\/p>\n<p>&#8211; Bohaterowie naszego spotu wy\u0142onieni zostali podczas castingu przeprowadzonego w\u015br\u00f3d Wroc\u0142awian &#8211; informuje Agnieszka Filek, brand manager marki Piast w Carlsberg Polska. <BR> <BR>30-sekundowy spot emitowany b\u0119dzie tylko w TVP3 do ko\u0144ca sierpnia.<\/p>\n<p>Autorem kreacji kampanii jest agencja Red8 Communications Group. Za planowanie i zakup medi\u00f3w odpowiada Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"1 lipca ruszy\u0142a nowa kampania wizerunkowa marki Piast, po raz pierwszy wykorzystuj\u0105ca telewizj\u0119 jako g\u0142\u00f3wny kana\u0142 komunikacji.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-61285","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61285"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61285\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}