{"id":61204,"date":"2007-07-04T06:00:00","date_gmt":"2007-07-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wiedenkennedy-globalnie-dla-nokii\/"},"modified":"2007-07-04T06:00:00","modified_gmt":"2007-07-04T04:00:00","slug":"wiedenkennedy-globalnie-dla-nokii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wiedenkennedy-globalnie-dla-nokii.html","title":{"rendered":"Wieden+Kennedy globalnie dla Nokii"},"content":{"rendered":"<p><P>W+K wygra\u0142a z agencj\u0105 JWT nale\u017c\u0105c\u0105 do WPP Group i niezale\u017cn\u0105 Mother. <\/P><br \/>\n<P>O pozosta\u0142\u0105 cz\u0119\u015b\u0107 zlecenia obejmuj\u0105c\u0105 dystrybucj\u0119 i adaptacj\u0119 nadal walcz\u0105 JWT, DDB z Omnicom Group i Grey z WPP we wsp\u00f3\u0142pracy z agencj\u0105 Bates. Rozstrzygni\u0119cie tej cz\u0119\u015bci przetargu ma nast\u0105pi\u0107 w ci\u0105gu 2 tygodni.<\/P><br \/>\n<P>Zwyci\u0119sk\u0105 prezentacj\u0119 przygotowa\u0142o londy\u0144skie biuro agencji. W+K rozpocznie prace na jesieni, a jej rezultaty poznamy na pocz\u0105tku przysz\u0142ego roku.<\/P><br \/>\n<P>Globalne wydatki Nokii na media si\u0119gaj\u0105 sumy 120 mln dol., a ca\u0142kowity doch\u00f3d &#8211; 30 mln dol. Wed\u0142ug szacunk\u00f3w Nielsena w zesz\u0142ym roku firma wyda\u0142a ok. 40 mln dol. na reklam\u0119 swoich telefon\u00f3w w ameryka\u0144skich mediach.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Wieden+Kennedy zwyci\u0119\u017cy\u0142a w przetargu zorganizowanym przez Noki\u0119. Opracuje strategi\u0119 i kreacj\u0119 dla producenta telefon\u00f3w.","protected":false},"author":1,"featured_media":61205,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-61204","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61204"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61205"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}