GM ma nadziej\u0119, \u017ce ta niecodzienna forma promocji zwi\u0119kszy zysk firmy.<\/P>
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W filmie, kt\u00f3rego polska premiera b\u0119dzie mia\u0142a miejsce w sierpniu, „graj\u0105” 4 modele produkcji GM: Chevy Camaro, Pontiac Solstice, GMC Topkick oraz Hummer H2. Samochody nie tylko wyst\u0119puj\u0105 w filmie, ale s\u0105 wa\u017cnymi elementami promocji, kt\u00f3ra mu towarzyszy. Pojawiaj\u0105 si\u0119 na plakatach, na p\u00f3\u0142kach sklepowych jako zabawki, s\u0105 te\u017c bohaterami gier komputerowych.<\/P>
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General Motors prowadzi pot\u0119\u017cn\u0105 kampani\u0119 towarzysz\u0105c\u0105 premierze filmu, na kt\u00f3r\u0105 wydaje miliony dolar\u00f3w. Co wi\u0119cej, za ten nietypowy product placement nie zap\u0142aci ani centa, gdy\u017c re\u017cyser „Transformers” – Michael Bay od pocz\u0105tku chcia\u0142, \u017ceby w filmie wyst\u0105pi\u0142y samochody produkcji GM. <\/P>
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Film jest skierowany do m\u0142odej widowni i dlatego GM ma nadziej\u0119, \u017ce w\u0142a\u015bnie m\u0142ode osoby pod jego wp\u0142ywem rozwa\u017c\u0105 w przysz\u0142o\u015bci zakup samochodu produkcji GM.
<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Cztery samochody produkcji General Motors wyst\u0119puj\u0105 w filmie "Transformers" kt\u00f3ry obecnie wy\u015bwietlany jest na ekranach kin w USA.","protected":false},"author":1,"featured_media":61174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-61173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61173"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61174"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}