{"id":61165,"date":"2007-07-05T06:00:00","date_gmt":"2007-07-05T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/polsat-sport-zarobil-najwiecej-4\/"},"modified":"2007-07-05T06:00:00","modified_gmt":"2007-07-05T04:00:00","slug":"polsat-sport-zarobil-najwiecej-4","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/polsat-sport-zarobil-najwiecej-4.html","title":{"rendered":"Polsat Sport zarobi\u0142 najwi\u0119cej"},"content":{"rendered":"

– wynika z danych AGB Nielsen Media Research.<\/P>
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Polsat Sport w pierwszym p\u00f3\u0142roczu 2007 roku zarobi\u0142 na reklamach 137,62 mln z\u0142, czyli o 301,87 proc. wi\u0119cej ni\u017c w pierwszym p\u00f3\u0142roczu 2006 roku, gdy wp\u0142ywy stacji kszta\u0142towa\u0142y si\u0119 na poziomie 34,24 mln z\u0142. Kana\u0142 TVN24 zarobi\u0142 z kolei 84,56 mln z\u0142.<\/P>
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Wp\u0142ywy reklamowe MTV Polska wynosi\u0142y 77,32 mln z\u0142 (wzrost o 20,19 proc.), AXN – 73,68 mln z\u0142 (wzrost o 152,43 proc.), Vivy – 63,05 mln z\u0142 (wzrost o 65,89 proc.), a Jetix – 50,57 mln z\u0142 (wzrost o 31,59 proc.).<\/P>
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Anna Kiljan, senior media planner & buyer w PRO Media House, uwa\u017ca, \u017ce zwi\u0119kszaj\u0105ce si\u0119 udzia\u0142y stacji tematycznych \u015bwiadcz\u0105 o zachodz\u0105cej specjalizacji rynku telewizyjnego. <\/P>
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– Dlatego te\u017c coraz wi\u0119kszy nacisk przy planowaniu kampanii nale\u017cy po\u0142o\u017cy\u0107 na precyzyjny i odpowiedzialny dob\u00f3r stacji. Bardzo wysoka pozycja TVN 24 to chyba najbardziej widoczny owoc tego trendu – m\u00f3wi nam Kiljan.<\/P>
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<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Polsat Sport mia\u0142 najwi\u0119ksze wp\u0142ywy reklamowe w pierwszym p\u00f3\u0142roczu 2007 roku spo\u015br\u00f3d kana\u0142\u00f3w tematycznych…","protected":false},"author":1,"featured_media":61166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[2186,4986],"class_list":{"0":"post-61165","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-agb-nmr","9":"tag-tvn-24","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61165"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61166"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}