{"id":61157,"date":"2007-07-05T06:00:00","date_gmt":"2007-07-05T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ile-wazy-abonament-play\/"},"modified":"2007-07-05T06:00:00","modified_gmt":"2007-07-05T04:00:00","slug":"ile-wazy-abonament-play","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ile-wazy-abonament-play.html","title":{"rendered":"Ile wa\u017cy abonament Play?"},"content":{"rendered":"<p><P>Nowa kampania dotyczy promocyjnego abonamentu Play Lajt za 30 z\u0142.<\/P><br \/>\n<P>&#8211; W pi\u0119tnastosekundowym spocie widzimy przedstawienie baletowe, w kt\u00f3rym opr\u00f3cz filigranowych baletmistrz\u00f3w wyst\u0119puje balerina o bardzo pe\u0142nych kszta\u0142tach. Baletnica hu\u015bta si\u0119 na hu\u015btawce, wysoko ponad g\u0142owami tancerzy, a w fina\u0142owej scenie skacze z hu\u015btawki prosto w obj\u0119cia jednego z artyst\u00f3w, kt\u00f3ry bez trudu \u0142apie j\u0105 i przerzuca niczym lekk\u0105 pla\u017cow\u0105 pi\u0142k\u0119 do drugiego z tancerzy &#8211; opowiada o nowym filmie reklamowych marki Aleksandra Smolarska, PR &amp; communication specialist.<\/P><br \/>\n<P>Kampania, kt\u00f3ra rusza 6 lipca, obejmie swoim zasi\u0119giem telewizj\u0119, pras\u0119, radio oraz no\u015bniki outdoorowe. Wszystkie materia\u0142y \u0142\u0105czy has\u0142o &#8222;Abonament Play Lajt za 30 z\u0142. Taki pe\u0142ny, a taki lekki&#8221;.<\/P><br \/>\n<P>Za stron\u0119 kreatywn\u0105 kampanii odppwiada agencja Brain. Planowanie i zakup medi\u00f3w powierzono domowi mediowemu GuideLine.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Jutro rusza kolejna ods\u0142ona kampanii reklamowej marki Play. Pod has\u0142em &quot;Taki pe\u0142ny, a taki lekki&quot; operator promuje jedn\u0105 z opcji abonamentowych.","protected":false},"author":1,"featured_media":61158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[62],"class_list":{"0":"post-61157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-play","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61157"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61158"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}