{"id":61116,"date":"2007-07-06T06:00:00","date_gmt":"2007-07-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/beckham-jest-wart-wiecej-niz-3-mln-funtow\/"},"modified":"2007-07-06T06:00:00","modified_gmt":"2007-07-06T04:00:00","slug":"beckham-jest-wart-wiecej-niz-3-mln-funtow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/beckham-jest-wart-wiecej-niz-3-mln-funtow.html","title":{"rendered":"Beckham jest wart wi\u0119cej ni\u017c 3 mln funt\u00f3w"},"content":{"rendered":"<p><P>\u0179r\u00f3d\u0142a donosz\u0105, \u017ce Beckham odrzuci\u0142 propozycj\u0119 pod wp\u0142ywem swoich doradc\u00f3w, kt\u00f3rzy nak\u0142aniali go, \u017ceby opr\u00f3cz jednorazowego wynagrodzenia walczy\u0142 te\u017c o podzia\u0142 zysk\u00f3w. Jednak Gillette by\u0142 przygotowany na zap\u0142acenie pi\u0142karzowi ustalonej sumy za 12-miesi\u0119czny kontrakt. <\/P><br \/>\n<P>Swoj\u0105 ostatni\u0105 umow\u0119 z Gillette Beckham podpisa\u0142 w 2004 r., wygas\u0142a ona 30 czerwca. W tym okresie Beckham wyst\u0105pi\u0142 w reklamach golarek M3Power oraz Fusion. Wed\u0142ug magazynu Marketing w zesz\u0142ym roku Gillette chcia\u0142 zrezygnowa\u0107 z Beckhama po tym, jak twarzami nowej kampanii &#8222;Champions&#8221; zostali Tiger Woods, Roger Federer oraz Thierry Henry.<\/P><br \/>\n<P>Zamieszanie wok\u00f3\u0142 Beckhama rozpocz\u0119\u0142o si\u0119 zaraz po tym, jak pi\u0142karz og\u0142osi\u0142 przej\u015bcie do klubu Los Angeles Galaxy. Anglik zosta\u0142 twarz\u0105 ameryka\u0144skiej kampanii Adidasa i wyst\u0119puje w spotach obok zawodnika ameryka\u0144skiego futbolu promuj\u0105c pi\u0142k\u0119 no\u017cn\u0105. Jednak, jak dowodz\u0105 badania, by\u0142a gwiazda Manchesteru United i Realu Madryt, nie jest zbyt znana w USA. Birbeck Sport Business Centre przepyta\u0142 612 Amerykan\u00f3w i okaza\u0142o si\u0119, \u017ce mniej ni\u017c po\u0142owa wie, kim jest David Beckham.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"David Beckham, \u015bwiatowa gwiazda futbolu, nie przed\u0142u\u017cy\u0142 kontraktu z producentem golarek. Gillette proponowa\u0142 mu 3 mln funt\u00f3w.","protected":false},"author":1,"featured_media":61117,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-61116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61116"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/61117"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}