{"id":61111,"date":"2007-07-06T06:05:10","date_gmt":"2007-07-06T04:05:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/media-planning-group-globalnie-dla-credit-suisse\/"},"modified":"2007-07-06T06:05:10","modified_gmt":"2007-07-06T04:05:10","slug":"media-planning-group-globalnie-dla-credit-suisse","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/media-planning-group-globalnie-dla-credit-suisse.html","title":{"rendered":"Media Planning Group globalnie dla Credit Suisse"},"content":{"rendered":"<p>MPG pokona\u0142a w ostatnim etapie przetargu agencj\u0119 Carat, ZenithOptimedia oraz Mediaedge: cia. Zlecenie obejmuje m.in. promocj\u0119 marki oraz oferowanych przez firm\u0119 operacji bankowych.<\/p>\n<p>Credit Suisse to firma oferuj\u0105ca us\u0142ugi finansowe. Dzia\u0142a w ponad 50 krajach na ca\u0142ym \u015bwiecie, ale rynki, z kt\u00f3rych czerpie najwi\u0119kszy zysk to Chiny, Singapur, Hong Kong, Niemcy, Brazylia oraz Wielka Brytania. W samej tylko Wlk. Brytanii wydaje na media 3 mln funt\u00f3w. CS do promocji wykorzystuje przede wszystkim media drukowane oraz radio i telewizj\u0119, ale obecnie zamierza zwi\u0119kszy\u0107 swoj\u0105 obecno\u015b\u0107 w mediach cyfrowych.<\/p>\n<p>Ostatnio CS zawar\u0142 du\u017c\u0105 umow\u0119 sponsorsk\u0105 z BBC World, w ramach kt\u00f3rej b\u0119dzie sponsorowa\u0142 now\u0105 seri\u0119 BBC &#8222;Visionaires&#8221;, kt\u00f3ra wejdzie na ekrany 1 wrze\u015bnia. W zesz\u0142ym roku, CS prowadzi\u0142 szeroko zakrojon\u0105 kampani\u0119, kt\u00f3r\u0105 opracowa\u0142a agencja McCann Erickson.<\/p>\n","protected":false},"excerpt":{"rendered":"Media Planning Group zajmie si\u0119 obs\u0142ug\u0105 wartego 60 mln funt\u00f3w zlecenia od Credit Suisse. Zlecenie obejmuje planowanie i zakup medi\u00f3w.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-61111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=61111"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/61111\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=61111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=61111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=61111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}